Demand Gen Report

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Compliance Meets Creativity: The Role of AI in B2B Video Strategies

In 2025, 89% of businesses are using video as a marketing tool as it increases engagement and has a high ROI compared to other initiatives. Video has been a buzzword in marketing for...

Latest Posts

CallRail’s Partnership With Mailchimp Seeks To Bridge Online & Offline Channels

CallRail is an AI-powered lead intelligence platform designed to help all businesses market with confidence. Serving more than 200,000 companies worldwide, CallRail’s solutions reportedly help businesses track and attribute each…

Solution Spotlight July 10

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How The Self-Service Buying Journey Is Causing A Role Reversal Between Marketing & Sales

There’s a considerable gap between demand generation marketers’ expectations and their goals, as 80% consider getting new qualified leads mission critical — but 50% are still missing their pipeline goals. According…

Industry News July 10

Google’s Link Contradiction: Company Downplays Importance, But Leak Reveals Dominance

Google recently downplayed the importance of links in search rankings in its updated spam policy, creating confusion and frustration for companies who have heavily invested in link building to grow…

Demanding Views July 8