Demand Gen Report

DGR Michael Smith AI Augmented Buyer

Demanding Views

The 4 Actions CMOs & CROs Must Take to Catch Up to the AI-Augmented Buyer

Over the last 18 months, artificial intelligence (AI) has dramatically rewritten the rules of B2B purchasing— expanding competitive fields, compressing evaluation cycles, increasing pricing transparency, reducing early-stage sales influence, and...

CaptivateIQ State of Incentive Compensation Management Report Businessman interacting with digital icons representing competitive salary and employee benefits on a futuristic interface in dark environment.

Companies Are Adjusting Incentive Compensation Faster Than Ever: CaptivateIQ

5W PR Creative Finger Pointing at Marketing Concepts and Strategies in Modern Business Environment with Focus on Communication and Audience Engagement. Tessel

5W PR Launches Digital Growth Program Tailored to B2B Clients

Influ2 contact level orchestration slides

Orchestrate ABM Around Main Characters, Not Extras: Lessons from B2BMX

DGR Q&A Branch Adam Landis

Navigating the Future of AI Search: The DGR Interview with Branch’s Adam Landis

Latest Posts

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Just Global Joins Trilliad To Create ‘B2B Growth Services Provider’ Category

Trilliad, a growth services provider, acquired Just Global, a b2B marketing agency, to help propel Trilliad’s mission of creating a growth services provider category, which the company hopes will bridge…

Industry News July 22

Human chatbot concept

In The Age Of AI, Human Value Is Clearer Than Ever

The chatbot market is growing fast: The industry’s U.S.-based revenue was around $190 million in 2016, and by 2025, it’s projected to become a $1.3 billion industry. But don’t let…

Demanding Views July 19

Successful business merger handshake with upward graphs symbolizing growth and teamwork in a corporate cityscape

PathFactory Acquires Uberflip To Enhance Content Intelligence & Personalization

PathFactory, a content intelligence company, acquired Uberflip, a content experience platform, with the goal of unifying the companies’ complementary features to offer better B2B content intelligence and personalization.

Industry News July 18

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