Demand Gen Report
Stop Buying Your Own Traffic: Protecting Search ROI in the AI Era
Marketers love search because it is rich with intent. But we have a dangerous habit of confusing activity with incrementality. Just because a paid click converted does not mean it...
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Not Your Grandparent’s President’s Club: The Next Generation Of Incentivization
Last year, 64% of workers felt obligated to participate in post-work functions, with more than half resorting to excuses to skip or leave the event early. Dubbed “the happy hour…
Demanding Views August 6
ON24 & 6sense Team Up To Help Create More Personalized CX
ON24, an intelligent engagement and webinar platform, revealed an integration with 6sense, a revenue AI-powered ABM platform, that seeks to enable joint users to combine ON24’s first-party engagement data with…
Industry News August 1
Sybill Secures $11M In Series A Funding To Expand AI Assistant
Sybill, an AI sales assistant, raised $11 million in series A funding to expand the solution’s ability to automate administrative tasks and provide deeper buyer insights.
Industry News July 31
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