Demand Gen Report
Stop Buying Your Own Traffic: Protecting Search ROI in the AI Era
Marketers love search because it is rich with intent. But we have a dangerous habit of confusing activity with incrementality. Just because a paid click converted does not mean it...
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TechTarget Launches New Market Intelligence Offering
TechTarget, Inc., a provider of B2B technology purchase intent data and services, released TechTarget Market Monitor, a new market intelligence offering designed to help users plan their product and go-to-market…
Industry News July 29
The SMS Evolution: How Text Messaging Can Enhance Your Communication Strategies
Like any marketing strategy, businesses are always searching for the best way to interact with their customers — and SMS text messages still proves to be the most effective. Yet,…
Demanding Views July 26
Neil Patel Joins Impressive Lineup Of Speakers At #B2BMX East
The B2B Marketing Exchange, an event series produced by Demand Gen Report, announced Neil Patel, Co-founder of NP Digital and best-selling author, as a keynote speaker at its upcoming and…
Industry News July 25
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