Demand Gen Report

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Two New Features from Madison Logic Introduced

Madison Logic recently unveiled two strategic innovations focused on challenges faced enterprise marketers today— turning complex buying committee insights into meaningful engagement that drives revenue. The Account-Based Marketing (ABM) activation...

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Report Finds B2B Marketing Shifting from Tactics to AI-Enabled Strategy

DV Wave 2

Driving the Downturn— How B2B Marketers Can Navigate Economic Headwinds

Demanding Views

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Informa TechTarget Partnering with Outreach to Build, Accelerate Sales Pipeline

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CaptivateIQ’s Katie Foote on Driving Organizational Growth Through Incentive Compensation

Latest Posts

Alta

Alta Raises $7M Seed Round to Amplify AI-Powered Revenue Workforce

Alta, a provider of AI-powered revenue workforce solutions, has raised $7 million in seed financing and officially launched out of stealth. Entrée Capital and Target Global led the round, while…

Industry News March 4

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Will the Rise of AI Impact the Social Skills of Sellers?

A survey of 3,496 global employees found that 41% of sellers believe new AI-powered technologies have helped automate repetitive tasks, increasing their capacity. As a result, Gartner predicts that 10%…

Uncategorized March 3

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Converging Worlds: Navigating The Blurring Lines Between Demand Gen & ABM

As the marketing landscapes evolve, the once-clear distinctions between demand generation and account-based marketing (ABM) are fading. What was once a tactical separation — with demand gen casting a wide…

Demanding Views February 28

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