Demand Gen Report

Spotting Weak AI Content in Proposals: A Practical Guide

Most people today can spot lazy artificial intelligence (AI)-generated marketing copy. Proposals are more subtle. They’re polished in a way that seems professional at first glance, containing attributes such as...

Wasabi Technologies Programmatic ad bidding system. Interactive dashboards, ad campaigns and programmatic advertising analytics. Smart algorithms driving successful online social media advertising strategies

Latest Posts

4 Need-to-Know Trends for B2B CMOs in 2025

Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back at what worked, which parts of the playbook we’re throwing out, and…

Demanding Views March 28

6sense Introduces Intelligent Workflows to Streamline Marketing Ops, Boost Campaign Performance

Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that centralize omnichannel engagement and data management for marketing and sales teams. Intelligent Workflows empowers…

News Brief March 27

Marketing measurement and accountability

The B2B Marketing Accountability Era: Why CMOs Must Prove Impact or Risk Budget Cuts or Worse

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams report revenue down to the decimal, but marketing? We’ve…

Demanding Views March 21