Demand Gen Report

3 B2B Sales and Marketing Trends Reshaping Buyer Demand

Integration of AI across channels. Purpose-Built Enterprise LLMs. Demand for personalized content. A questionable first quarter start to 2025. Economic uncertainty for the months ahead. Are you feeling overwhelmed by...

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Latest Posts

How B2B Marketers Are Re-Structuring Their Measurement & Attribution Practices

As marketing measurement and attribution techniques evolve into more data- and technology-driven processes, 38% of organizations are focused on improving their current strategies. According to the “2024 Marketing Measurement &…

Blog May 22

Exclaimer Email Signatures Work To Unify Branding Across Channels

Exclaimer is a provider of email signature solutions designed to empower email signature management by delivering consistent branding, promoting marketing campaigns and company news, gathering real-time customer feedback and more.

Solution Spotlight May 22

Outreach Launches Smart Account Plans

Outreach, a sales execution platform, released Smart Account Plans, a new capability designed to highlight all critical aspects of an account and build a customized plan.

Industry News May 20