Demand Gen Report

3 B2B Sales and Marketing Trends Reshaping Buyer Demand

Integration of AI across channels. Purpose-Built Enterprise LLMs. Demand for personalized content. A questionable first quarter start to 2025. Economic uncertainty for the months ahead. Are you feeling overwhelmed by...

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Latest Posts

ValueSelling Associates Reveals ValueCoach AI Tool

ValueSelling Associates, a sales training company, released ValueCoach AI, a value-based AI coaching tool engineered to help revenue teams drive desired selling behaviors and enable sales managers to optimize sales…

Industry News May 22

The sales department is having a monthly summary meeting to bring it to the department manager, they are verifying the correctness of the documents that are prepared before bringing in to the manager

Sales Orgs That Use An Adaptive Approach Are 3X More Likely To Grow: Gartner Research

At the 2024 Gartner CSO & Sales Leaders Conference, the company’s analysts took the stage to share insights into some of Gartner’s latest sales research, which emphasized how organizations that…

Industry News May 22

Navigating The Intersection Of ABM & Demand Generation In B2B Marketing

ABM and demand generation campaigns should go together like peanut butter and jelly — but oftentimes, that’s not the case. Between misaligned teams, different objectives and just an overall misunderstanding of…

Industry News May 22