White Papers
Breaking Out Of The Funnel: A Look Inside the Mind of the New Generation of BtoB Buyer
New Research on BtoB buyers reveals dramatic changes in their purchasing patterns, influences, media channels…
Forrester Research: E-Signatures Q&A: Legalize It
Electronic signatures (e-signatures), with their roots in paperwork elimination initiatives, have been edging into greater…
Following up on Business-to-Business Sales Leads — and Turning Them Into Sales
How you respond to a fresh lead can make the difference between a sale and…
Jump Start Your Marketing Automation Success
Your Marketing Automation Success Kit introduces you to the basics of marketing automation and includes…
B2B Marketing Optimization Secrets
In B2B marketing, the secret to getting the most out of your campaigns is to…
Bringing the Power of Marketing Automation To The Fortune 5,000,000
Many of the world’s largest corporations are now utilizing automation tools to analyze and track…
10 Steps to Automate B2B Marketing
The following white paper covers 10 of the most important steps companies will need to…
Lucky 7: Steps to a Winning Lead-Management Program
To engage prospects, move them along the pipeline and drive sales, you need to build…
Leveraging the Power of Traditional Media for Maximum PR Results
If the uncertain future of traditional media outlets has left you wondering where traditional media…
Why Sales Throws Marketing Under the Bus
Marketing and sales alignment is critical to success, but companies struggle to bridge the gap…
Seven Steps to Effective Customer Lifecycle Communications
Tight budgets. Fewer resources. More work. Now, more than ever, marketing professionals are under pressure…
5 Key Issues Driving Marketing Agendas
The dynamics of BtoB marketing continue to put pressure on the function to evolve to…
