Understanding the Language of B2B: The ABC’s of Demand Gen Report
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature November 12
Latest In: attribution
The B2B Marketing Accountability Era: Why CMOs Must Prove Impact or Risk Budget Cuts or Worse
For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas,…
Demanding Views March 21
CallRail Labs Unveils AI-Powered Self-Reported Attribution
CallRail, an AI-powered lead intelligence platform, released AI-driven, self-reporting attribution capabilities as a part of its innovation program, CallRail…
Industry News February 21
Multichannel Attribution Company Hyros Appoints New CEO
Quick Scoop: Hyros appointed Inman Breaux as CEO. Former Founder and CEO Alex Becker stepped into the role…
Industry News March 30
DemandLab Reveals ‘Insentric’ Marketing Intelligence Platform
Quick Scoop: DemandLab launched a people-centric revenue attribution solution called Insentric. The new solution is designed to track…
Industry News March 21
Acxiom Partners With Treasure Data To Enhance Cookie-less Prospect Marketing
Acxiom, a customer intelligence company, integrated its Real Identity feature with enterprise customer data platform (CDP) Treasure Data…
Industry News February 7
LeadsRx Now Supports Multi-Touch Attribution
LeadsRx has solved a decades-old problem for national advertisers. The new attribution tool empowers them with the ability…
Solution Spotlight February 2
LeadsRx Privacy Studio Aims To Provide Full Governance Over Buyer Data
LeadsRx Privacy Studio™ from LeadsRx, a multi-touch marketing attribution software, is designed to establish a Data Clean Room…
Solution Spotlight November 1
Three Market Trends Driving Demand For Attribution Analysis
Attribution analysis is the process of gathering engagement data from multiple channels to trace and calculate the influence…
Demanding Views October 4
Buzzworthy B2B: The Latest News & Trends From July 2021
Welcome back to Demand Gen Report's blog series: Buzzworthy B2B. We've spent the past month watching the latest news and…
Blog August 4
KickFire SPARK Tracks Website Traffic For Improved Account-Level Engagement & Attribution
The KickFire SPARK solution from KickFire allows users to create company watchlists that identify when target accounts visit…
Solution Spotlight March 22
LeadsRx Ecosystem Attribution Aims To Enhance Collaborative Marketing Relationships
The Ecosystem Attribution platform from LeadsRx is designed to map the customer journey and provide attribution analysis across the…
Solution Spotlight March 8
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
