Latest In: attribution

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DemandLab Reveals ‘Insentric’ Marketing Intelligence Platform

DemandLab Reveals ‘Insentric’ Marketing Intelligence Platform

Quick Scoop: DemandLab launched a people-centric revenue attribution solution called Insentric. The new solution is designed to track…

Industry News March 21
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Acxiom Partners With Treasure Data To Enhance Cookie-less Prospect Marketing

Acxiom Partners With Treasure Data To Enhance Cookie-less Prospect Marketing

Acxiom, a customer intelligence company, integrated its Real Identity feature with enterprise customer data platform (CDP) Treasure Data…

Industry News February 7
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LeadsRx Now Supports Multi-Touch Attribution

LeadsRx Now Supports Multi-Touch Attribution

LeadsRx has solved a decades-old problem for national advertisers. The new attribution tool empowers them with the ability…

Solution Spotlight February 2
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Campaign Optimization Series
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Strategy & Planning Series