Adstra Launches ID Connection Strength
Key Takeaways Adstra’s new ID Connection Strength scoring framework helps advertisers assess identity-link quality before activation, addressing costly…
News Brief July 21
Latest In: attribution
tvScientific by Pinterest Launches Measurement Program
Key Takeaways tvScientific by Pinterest launched a Certified Measurement Partner Program to give advertisers more transparent and interoperable…
News Brief July 14
CMO Council, MartechTribe Launch Apex Matrix to Turn Martech Spend Into Measurable Value
Key Takeaways Top-performing organizations win by matching martech capability to their maturity and business model, not by stacking…
News Brief July 9
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22![Q3 2026 Harris Poll Infographics Part Deux[59]](https://www.demandgenreport.com/wp-content/uploads/2026/07/Q3-2026-Harris-Poll-Infographics-Part-Deux59-e1783365506305.png)
Madison Logic/Harris Poll: Half of Marketers Are Guessing on What Drives Purchasing Decisions Today
Key Takeaways Nearly half of marketers (48%) admit they’re guessing which activities actually drive purchasing decisions, even as…
News Brief July 6
How Samaaro Helped Property Finder Turn Global Event Portfolio Into a Measurable Engagement Channel
Key Takeaways: Property Finder transformed events from standalone experiences into a measurable engagement channel by connecting attendee behavior…
Case Studies June 18
Ad Tech Learned to Game Itself
Over the past two decades, digital advertising did not gradually become inefficient by accident. The industry trained its…
Demanding Views June 12
Blue Bite’s Matthew Shay on Connecting Real-World Signals to Digital Engagement: A Demand Gen Report Q&A
Key Takeaways: According to Blue Bite’s Matthew Shay B2B buyers now move across channels, devices, and real-world moments…
Feature May 6
Understanding the Language of B2B: The ABC’s of Demand Gen Report
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature November 12
The B2B Marketing Accountability Era: Why CMOs Must Prove Impact or Risk Budget Cuts or Worse
For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas,…
Demanding Views March 21
CallRail Labs Unveils AI-Powered Self-Reported Attribution
CallRail, an AI-powered lead intelligence platform, released AI-driven, self-reporting attribution capabilities as a part of its innovation program, CallRail…
Industry News February 21
Multichannel Attribution Company Hyros Appoints New CEO
Quick Scoop: Hyros appointed Inman Breaux as CEO. Former Founder and CEO Alex Becker stepped into the role…
Industry News March 30
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