Latest In: B2B events

B2B events CRM integration demand generation event strategy event-led growth field marketing Hubspot Marketing analytics Measurement & Attribution Revenue operations salesforce
Epoch Launches EpochX To Help Marketers Measure Event Driven Pipeline

Epoch Launches EpochX To Help Marketers Measure Event-Driven Pipeline

Key Takeaways Epoch is expanding into external marketing events with EpochX, a platform designed to connect registrations, attendance…

News Brief August 18
advertising week B2B events B2B Marketing Exchange B2BMX 2027 demand generation marketing conference MarTech revenue generation sales leaders salestech
2027 B2BMX Registration Opening

Registration Has Opened for B2BMX 2027

Key Takeaways Registration is now open for B2BMX 2027, giving B2B marketing and sales leaders an early opportunity…

Blog August 17
attribution B2B events customer engagement event measurement event strategy Marketing analytics Property Finder salesforce integration Samaaro
Samaaro Property Finder Case Study The procedure of registration at a conference or event, where participants are provided with identification and an electronic pass.

How Samaaro Helped Property Finder Turn Global Event Portfolio Into a Measurable Engagement Channel

Key Takeaways: Property Finder transformed events from standalone experiences into a measurable engagement channel by connecting attendee behavior…

Case Studies June 18
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
5

AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
account-based marketing AI in Marketing B2B events B2B marketing B2BMX 2026 content innovation data measurement leadership and culture marketing conference marketing sessions marketing strategy MarTech personalization revenue growth Sessions
AI, Personalization, and Leadership Sessions Highlight the B2BMX 2026 Agenda

AI, Personalization, and Leadership Sessions Highlight the B2BMX 2026 Agenda

Get ready for a transformative experience with the B2BMX 2026 agenda, meticulously crafted to address the most critical…

Blog March 6
B2B events content marketing Content Marketing Institute Content Marketing World technology events UBM
UBM Adds Another Event To Its Roster With Content Marketing Institute Acquisition

UBM Adds Another Event To Its Roster With Content Marketing Institute Acquisition

UBM, a multinational media company and B2B events organizer, has acquired Content Marketing Institute (CMI) for $17.6 million.…

Financial News June 1
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series