Adthena Launches Industry-First Tool for ChatGPT Ads Campaigns
Key Takeaways: Adthena’s ChatGPT AdBridge simplifies migration by creating artificial intelligence (AI)-enriched keyword lists and negative keywords. The…
News Brief May 4
Latest In: campaign optimization
Iterable Launches AI Agent to Scale Personalization
Key Takeaways: Iterable’s Nova Agent uses real-time AI to adapt campaigns, ensuring precise personalization at scale. The platform…
News Brief April 23
Stop Measuring. Start Moving: Closing the Execution Gap in Peak Sales Moments
As soon as a campaign goes live, peak sales moments move quickly. Traffic spikes, and dashboards start filling…
Demanding Views April 21
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
Netline, Docket Headline Day 2 of the 2026 Campaign Optimization Series (#COSeries)
Today, we have webinars from NetLine and Docket as part of Demand Gen Report’s 8th Annual Campaign Optimization…
Blog April 7
Synter Emerges from Stealth With AI Agent to Execute Paid Media Campaigns
Synter, an agentic advertising operations management platform, has emerged from stealth. The company is focused on growth teams…
News Brief March 27
Beyond the Click: Turn Anonymous Website Engagement into Qualified Pipeline
The old campaign optimization playbook is breaking as attribution is messy, buyer journeys are invisible, and artificial intelligence…
Blog March 23
Demandbase Experts Share Strategies for Privacy-First Marketing: 2026 #COSeries
The 2026 Campaign Optimization Series (#COSeries) is set to kick off April 6 with two experts from Demandbase…
Blog March 16
Demandbase, NetLine, Docket AI Headline 8th Annual #COSeries
In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a…
Blog March 12
Get Ready for DGR’s 2026 Campaign Optimization Series (#COSeries)
In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a…
Blog March 2
The Future of B2B Marketing? Committee-Level AI Targeting
Most B2B marketers still target one persona at a time— even though buying committees include dozens of stakeholders.…
Demanding Views February 27
How B2B Marketers Can Break Through with Influencers, Client Success Stories and Captions in 2025
The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers…
Feature February 19
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
