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Multichannel Content Strategies, Customer Advocacy & Frictionless Buyer Journeys Take Center Stage At #COS19

Multichannel Content Strategies, Customer Advocacy & Frictionless Buyer Journeys Take Center Stage At #COS19

There is a recurring question that arises when assessing B2B campaigns and demand gen initiatives: what's working? Progressive B2B organizations…

Industry News April 29
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DGR Book Club: 2019 Reads To Add To Your List

DGR Book Club: 2019 Reads To Add To Your List

Spring has finally sprung and what better way to enjoy the warm weather than to soak up the…

Blog April 23
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ABM Teams Taking Deeper, Data-Driven Approach To Account Targeting, Departmental Alignment

ABM Teams Taking Deeper, Data-Driven Approach To Account Targeting, Departmental Alignment

An effective account-based marketing strategy requires targeting and engaging the right accounts. However, identifying these accounts has been…

Industry News April 10
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