Marketers Confident in MarTech Despite Key Features Being Underutilized
New research from SALESmanago has revealed a significant gap between confidence in MarTech performance and the use of available capabilities.…
News Brief September 29
Latest In: ecommerce
The Next Generation of B2B Buyers is Here — And They Expect a B2C Experience
Why it’s time to rethink ecommerce for the modern B2B customer Think about the last time you bought…
Demanding Views June 6
Redbrick Acquires Premium Newsletter Ad Platform Paved
Redbrick has acquired Paved, a newsletter advertising platform that connects publishers and advertisers with more than 253 million newsletter…
News Brief March 11
Amaze Aims To Enhance Design Performance
Amaze Software, Inc., is a no-code, E-commerce design platform designed to make it easy to create and customize…
Solution Spotlight October 3
Uberflip Named WordPress VIP Technology Partner
Uberflip, a content experience platform (CEP), became the first CEP endorsed by WordPress's enterprise-level CMS platform WordPress VIP.…
Industry News February 7
Optimizely Launches Integrated B2B Commerce & Content Cloud Solution
Optimizely, a digital experience platform (DXP), launched an integrated version of its B2B Commerce Cloud and Content Cloud products to help brands…
Industry News December 22
Q&A With Andrew Pitre, HubSpot: How The Company Increased CRM’s Connectivity & Interactivity To Promote CX
At HubSpot's INBOUND 2021 event, the CRM platform revealed a series of enterprise-grade releases and updates to help…
Blog November 10
5 KPIs To Test Marketing Automation Effectiveness
The point of automation is to free up your time so you don't have to be directly involved…
Demanding Views March 26
Wix Answers Aims To Provide 360° View Of Support Interactions
Wix Answers, a unified customer support solution, is designed to consolidate all support channels into a single platform,…
Solution Spotlight January 19
Zilliant Launches Campaign Manager, Expands Sales IQ Engine
B2B sales and pricing software Zilliant has launched a new Campaign Manager application designed to help B2B companies…
Industry News November 5
Invoca Announces New App Marketplace & Partner Integrations
Invoca, a conversation intelligence platform, has launched its Invoca Exchange marketplace, which is designed to help user build…
Industry News October 30
5 Easy Tips For Implementing AI Into Your Marketing Mix
The B2B industry has seen an influx of AI solutions and programs that promise to streamline processes and…
Blog June 17
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
