Latest In: marketing automation

Kevin Akeroyd marketing automation Oracle personalization segmentation
How B2B Marketers Can Deliver Personalization At Scale

How B2B Marketers Can Deliver Personalization At Scale

Traditional B2B marketing was about awareness. Digital marketing is about attraction. We no longer can afford to focus…

Demanding Views June 21
Acquisition marketing automation marketo Vista Equity Partners
Marketo Acquired By Vista Equity Partners For $1.79 Billion

Marketo Acquired By Vista Equity Partners For $1.79 Billion

Marketo has entered into a definitive agreement to be acquired by Vista Equity Partners, a software and data…

Industry News May 31
ABM insight3 Marketing analytics marketing automation
Insight3 Debuts Account-Focused Tool For Real-Time Customer Insights

Insight3 Debuts Account-Focused Tool For Real-Time Customer Insights

The insight3 platform is an account-focused tool that delivers automated customer insights for both marketing and sales teams.

Solution Spotlight May 30
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
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Strategy & Planning Series