Madison Logic/Harris Poll: Half of Marketers Are Guessing on What Drives Purchasing Decisions Today
Key Takeaways Nearly half of marketers (48%) admit they’re guessing which activities actually drive purchasing decisions, even as…
News Brief July 6
Latest In: performance marketing
![Q3 2026 Harris Poll Infographics Part Deux[59]](https://www.demandgenreport.com/wp-content/uploads/2026/07/Q3-2026-Harris-Poll-Infographics-Part-Deux59-e1783365506305.png)
Madison Logic CEO Keith Turco on AI, SaaS Expectations, and the Future of Performance Marketing
Key Takeaways Madison Logic CEO Keith Turco said AI can speed execution, but its value depends on the…
Feature May 18
The Hidden Gift ChatGPT Ads Will Give to Marketing Agencies
When ads in ChatGPT started leaking into the public, marketers reacted like they usually react to big LLM…
Demanding Views May 15
Take the 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…
Blog July 15
DemandFactor Rebrands as Demand.com
DemandFactor, a leading B2B demand generation and performance marketing company, has officially rebranded as Demand.com. The new name…
News Brief March 19
Madison Logic Survey: Detailing The Marriage of AI and Human Touch in Marketing
The priorities of B2B marketers in the coming year will be a combination of prioritizing customer loyalty and…
Feature January 22
2025 Demand Gen Report Year in Review Special Reports: Master B2B Marketing—Key Insights from 2025 Reports
The B2B marketing landscape is constantly evolving, and staying ahead of the curve is no longer just an…
Blog December 22
Channel99 Launches View-Through Analytics Technology
Channel99, a B2B performance marketing technology provider, released its new view-through technology purpose-built for B2B digital programs. The…
Industry News December 6
Channel99 Debuts Verification Pixel To Create More Campaign Transparency
Channel99, a B2B performance marketing technology provider, revealed a new solution that features a verification pixel created to…
Industry News September 25
Meet The 2023 Class Of B2B Innovators
The B2B Innovator Awards were created to celebrate the most progressive marketing and sales practitioners pushing the envelope to…
Blog August 15
Pernix Offers Comprehensive Performance Marketing Attribution Solution
Pernix is a digital marketing attribution application solution that aims to give advertisers complete control over performance marketing…
Solution Spotlight July 22
MRP Prelytix Aims To Bring Data-Driven Insights, Alignment To Marketing And Sales
MRP Prelytix is designed to help companies acquire new business by triggering joint sales and marketing actions, activating…
Solution Spotlight July 16
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