Latest In: Site Impact

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Report Finds Bad Personalization Is Costing Brands Customers

Report Finds Bad Personalization Is Costing Brands Customers

Key Takeaways Site Impact’s research shows consumers notice personalized marketing frequently, but most do not believe brands understand…

News Brief September 9
Alyssa Smrekar B2B marketing CFO Chief Product Officer CMO Convertr CRO customer AI Demand Spring Doppel executive appointments go-to-market Jasper marketing leadership MarketTime MarTech Sinch Site Impact Veeam
DGR Hires

Marketing Movers: Who’s Moving Up? Executive Appointments Across 8 MarTech Firms

Key Takeaways Seven marketing technology firms named new C-suite leaders this month, with AI-driven customer experience and go-to-market…

News Brief September 3
AI Ainsley Rossitto Alex Terry Alliant B2B martech beehiiv Board Member Alliant CEO CEO OroCommerce CEO VanillaSoft Chairman of the Board ContinuumGlobal Chief Revenue Officer Chief Revenue Officer beehiiv Chuck Ott ContinuumGlobal CRO Dave Kellogg David Hood Dreamdata go-to-market Head of Podcasts Dreamdata Jary Carter leadership appointments Marie Aiello OroCommerce personnel moves President and Chairman of the Board Site Impact President OroCommerce Ron Merritt Sales engagement Site Impact VanillaSoft Yoav Kutner
Marketing Movers: New Hires at 2X, Revlo, Walker Sands Welcome to the team word with megaphone icon

Marketing Movers: Vanillasoft Names Alex Terry CEO, ContinuumGlobal Appoints Marie Aiello as President

Key Takeaways Alex Terry steps into the CEO seat to drive VanillaSoft’s next phase of market expansion and…

News Brief July 1
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Campaign Optimization Series
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Strategy & Planning Series