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Latest In: Data Strategies

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Visual of an automated digital marketing funnel powered by ai for optimizing customer journeys and conversions

As B2B Vendors Face Tighter Budgets and Tougher Competition, Data-Driven, Multichannel Prospecting Strategies Come to the Forefront

Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams…

Feature March 5
Act-On Software Banzai International industry news MarTech mergers and acquisitions
Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by marketing and sales tech company Banzai International, Inc.

Banzai International Acquires Act-On Software

Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by marketing…

Industry News January 28
Bombora
A businessperson, holding hands, cooperate during a corporate meeting. review a graph document together, discussing strategies and financial data to achieve successful outcomes and effective

Bombora B2B Intent & Audience Data Now Available In Audigent’s Platform

Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to help…

Industry News January 24
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