Latest In: Data Strategies

ABM ABX audience targeting B2B audience activation buying groups Data as a Service demand generation First-party Data media activation pharosIQ
pharosIQ Launches atlasIQ B2B Audience Activation, DaaS Modern inbound marketing strategy concept showing professional using a giant magnet to attract potential customers through mobile technology.

pharosIQ Launches atlasIQ B2B Audience Activation, DaaS

Key Takeaways pharosIQ’s new atlasIQ B2B Audience Activation gives organizations direct access to intelligence-driven audiences built from first-party…

News Brief June 30
AI in sales customer lifecycle data unification Mediafly point solutions revenue enablement revenue intelligence Sales Enablement sales productivity tech stack consolidation unified platform value selling
DGR Mediafly's Natalie Cowie Revenue Enablement Technology

Your Revenue Enablement Technology Stack Is Broken. Here’s How to Fix It

Great technology stacks have something in common with great fine dining establishments: In lieu of inundating users with…

Demanding Views June 30
agentic CDP AI AI agents artificial intelligence customer data platform CustomerLake data strategy Databricks identity resolution marketing operations personalization Predictive marketing
Databricks Enters the Marketing Industry with Agentic CDP CustomerLake Shanghai,China August 10th 2023: Databricks brand logo on official website. American software company

Databricks Enters the Marketing Industry with Agentic CDP CustomerLake

Key Takeaways Databricks introduced CustomerLake, an agentic CDP designed to unify customer data, AI models, agents, identity resolution…

News Brief June 29
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series