Marketers’ Trust In Their Data Hasn’t Caught Up With Their AI Goals: Validity
Key Takeaways Validity’s report shows many marketing leaders are deploying AI faster than they are improving the CRM…
News Brief September 10
Latest In: Data Strategies
Why First-party Data is Becoming the Foundation for Relevance
The further you get from first-party data, the further you get from the truth. Audience insights become less…
Demanding Views September 10
Report Finds Bad Personalization Is Costing Brands Customers
Key Takeaways Site Impact’s research shows consumers notice personalized marketing frequently, but most do not believe brands understand…
News Brief September 9
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