Latest In: Email Marketing
A/B testing AI artificial intelligence survey generator SurveyMonkey
SurveyMonkey has launched of a new free tools hub where marketers can create an artificial intelligence (AI)-powered survey…
News Brief
March 2
AI artificial intelligence Expression Agent Guardian Agent Ignite Agent: Litmus Validity Validity Engage
Validity has debuted its next-generation artificial intelligence (AI) platform designed to help marketers launch engaging campaigns with confidence,…
News Brief
February 16
B2BMX 2026 Sessions
Get ready for a transformative experience with the B2BMX 2026 agenda, meticulously crafted to address the most critical…
Blog
February 9
AI artificial intelligence Ashley Faus B2BMX 2026 Benedict Evans Dane Vahey Elfried Samba keynote You Can Just Build Things
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog
February 23
AI artificial intelligence Cordial Data Intelligence email production
Cordial announced two new artificial intelligence (AI) agents— focused on email production and data intelligence— designed to automate…
News Brief
January 20
2026 Database Strategies & Contact Acquisition Benchmark Survey AI artificial intelligence buying intent email marketing firmographic targeting
Imagine trying to build a skyscraper on a foundation of loose sand. No matter how beautiful the glass…
Blog
January 19
AI artificial intelligence automation email personalization large language models LLM
Four Top Marketing Trends for 2026 By the end of 2026, it’s predicted that people will send and…
Demanding Views
January 14
account research AI AI Tools artificial intelligence Customer Acquisition Cost genAI ICP persona-based messaging personlization pipeline diagnosis
AI Has Flattened the GTM Playing Field: What 2025 Taught Us – and What 2026 Will Demand By…
Demanding Views
December 23
6sense Agentforce agentic AI AI AI Agent artificial intelligence CallTrackingMetrics Gong Juniper Research Omnibound AI Oracle Outcomes Rocket Pricefx salesforce SalesLoft Saul Marquez Slack Xactly
The growing impact of artificial intelligence (AI) was the story of 2025. The MarTech industry was no different…
Feature
December 10
Alloy Hot Sauce
Alloy earlier this year acquired Atlanta-based digital marketing agency Hot Sauce. This strategic move combines Hot Sauce’s martech…
News Brief
November 26
A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic UGC Urchin Tracking Module user experience user-generated content UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature
November 12
DCO dynamic creative optimization MarTech programmatic advertising StackAdapt
StackAdapt announced the general availability (GA) of its MarTech suite, marking a major milestone in the company’s evolution…
News Brief
November 6