Validity: 72% of Marketers Are Adapting Email Strategies for AI-Generated Inbox Summaries
Key Takeaways Validity’s Holiday 2026 Marketer Survey finds 72% of marketers have changed or plan to change their…
News Brief October 26
Latest In: Email Marketing
A Marketer’s Growth Strategy in the Era of AI: Efficiency
Buyers are inundated with content engineered to sell them something, and thanks to AI, much of it is…
Demanding Views October 15
Small Businesses Embrace the Role of ‘Creator’ to Get Seen in 2026
There’s some seriously good news for small businesses right now: Consumer love for independent brands is soaring. But…
Demanding Views September 18
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Knak Survey Finds AI Hasn’t Fixed the Production Bottlenecks Behind Missed Launch Dates
Key Takeaways A Knak survey found that 85% of teams missed at least one campaign launch date last…
News Brief August 4
DemandView Launches First Text Message Lead Nurture Engine, EngageSMS
Key Takeaways B2B email engagement is in freefall as AI-powered “spam cannons” flood inboxes, dragging down open rates,…
News Brief July 6
Validity: Consumers Let AI Curate Their Inboxes, While B2B Marketers Struggle to Keep Up
Key Takeaways Consumers are increasingly relying on AI-generated inbox summaries, with many making decisions without reading the full…
News Brief June 24
Validity’s Guy Hanson on How AI, Authentication and Engagement Are Reshaping B2B Email
Key Takeaways B2B email deliverability is becoming harder as inbox providers raise the bar: Corporate filtering, stricter DMARC…
Feature June 1
Sinch Mailgun’s Kate Nowrouzi on How B2B Marketers Can Improve Email Deliverability, Personalization, and ROI
Key Takeaways: Sinch Mailgun’s Kate Nowrouzi details how B2B email is shifting from isolated campaigns to an always-on…
Feature May 20
In the Current Economic Uncertainty, Small Businesses Are Investing in Marketing
When times get tough, the old playbook says to tighten your belt and cut costs wherever you can.…
Demanding Views May 19
ContinuumGlobal Launches Campaign Optimizer to Improve Messaging Performance
Key Takeaways ContinuumGlobal’s Campaign Optimizer is billed as boosting messaging performance, promising a 15% increase in engagement through…
News Brief May 7
Scaling B2B Marketing: The Gem and Demand Spring Story
A common issue for fast-growing companies is that, despite a growing head count, certain aspects of marketing are…
Case Studies April 9
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