Latest In: Go-To-Market Strategy

2026 ABM benchmark survey ABM account expansion account-based marketing B2B growth strategy B2B marketing demand generation go-to-market new account acquisition
ABM, Activity Based Management. Concept with keyword, people and icons. Flat vector illustration. Isolated on white.

What the 2026 ABM Benchmark Survey Reveals About B2B Growth Strategy

Key Takeaways A combined 84% of respondents use ABM to drive revenue, with 56% prioritizing new account acquisition…

Blog June 8
B2B data BDR teams contact data data enrichment EMEA sales insightsoftware Lusha multithreading outbound sales pipeline generation sales acceleration sales intelligence
insightsoftware’s Lusha Success Multiethnic Chief Financial Officer Holding a Meeting with a Group of Fintech Investors. Diverse Team of Managers, Analysts and Board Members Having a Meeting in Front of Big Digital Screen

From Limited Contact Coverage to Closed Deals: insightsoftware’s Lusha Success

Key Takeaways insightsoftware improved EMEA contact data quality with Lusha, helping BDR teams reach the right buyers faster…

Case Studies June 4
Agentforce AI agents composable content Contentful customer data marketing automation MarTech personalized experiences pipeline generation salesforce
Salesforce Acquires Contentful, Rolls Out New AI Agents for Marketers Roosendaal, The Netherlands March 10, 2025: A mobile phone displaying the logo of Salesforce, with the company website, displaying Agentforce, in the background.

Salesforce Acquires Contentful, Rolls Out New AI Agents for Marketers

Key Takeaways: Salesforce is combining customer data, AI, and Contentful’s composable content platform to support more personalized cross-channel…

News Brief June 3
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B2B Marketing Exchange East
Campaign Optimization Series
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Strategy & Planning Series