Latest In: Go-To-Market Strategy

agentic CDP AI AI agents artificial intelligence customer data platform CustomerLake data strategy Databricks identity resolution marketing operations personalization Predictive marketing
Databricks Enters the Marketing Industry with Agentic CDP CustomerLake Shanghai,China August 10th 2023: Databricks brand logo on official website. American software company

Databricks Enters the Marketing Industry with Agentic CDP CustomerLake

Key Takeaways Databricks introduced CustomerLake, an agentic CDP designed to unify customer data, AI models, agents, identity resolution…

News Brief June 29
AEO AI AI search AI visibility Answer Engine Optimization artificial intelligence B2B buyers B2B marketing content strategy generative AI SEO vendor shortlists
AEO Answer Engine Optimization Concept, Optimizing Content for AI Search Answers, Voice Assistants and Generative Search Engines, Future of SEO and Digital Marketing Strategy

DGR Report on The Answer Economy: Why AEO Now Decides Which Vendors Make the Shortlist

Key Takeaways   AI answer engines are reshaping B2B buying behavior, with buyers increasingly relying on tools like ChatGPT…

Feature June 24
Acquisition Agentforce AI AI agents artificial intelligence automation customer service Customer Support enterprise AI Fin salesforce service technology
Salesforce Acquires Fin New York, USA November 23, 2025: High above a glass building near Bryant Park, the “salesforce” rooftop sign towers over New York City, symbolizing tech innovation within the iconic urban skyline.

Salesforce to Acquire Fin to Boost AI Capabilities

Key Takeaways Salesforce is acquiring Fin for about $3.6 billion to strengthen its AI-powered customer service capabilities and…

News Brief June 23
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