Latest In: Go-To-Market Strategy

AI B2B marketing event b2bmx event agenda GTM Strategy leadership MarTech measurement
2027 B2BMX Registration Opening

B2BMX 2027 Unveils Seven Practitioner-Built Tracks for B2B Marketers

Key takeaways The B2BMX agenda is built around seven practical tracks that address current B2B marketing challenges including…

Blog September 10
AI in Marketing B2B marketing benchmark survey demand generation Lead Quality pipeline strategy revenue attribution sales and marketing alignment
2026 DGR Survey

Last Week to Take 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next

Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…

Blog September 9
agentic AI AI partnerships Anthropic Claude Claudeforce CRM enterprise AI Revenue operations Sales Enablement salesforce Slack
Salesforce, Anthropic Expand Partnership with Claudeforce

Salesforce, Anthropic Expand Partnership with Claudeforce

Key takeaways Salesforce and Anthropic are expanding their partnership to connect Claude’s reasoning with Salesforce data, workflows and…

News Brief September 8
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series