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International executive team people having board meeting discussing project results Diverse employees group working with senior leader brainstorming in office meeting room at presentat : Generative AI

Pulse Check Survey: How Are B2B Marketing Teams Using AI?

Artificial intelligence (AI) has become a fixture within many B2B marketing organizations, with generative AI (GenAI) gaining a…

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Redbrick Acquires Premium Newsletter Ad Platform Paved

Redbrick has acquired Paved, a newsletter advertising platform that connects publishers and advertisers with more than 253 million newsletter…

News Brief March 11
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As B2B Vendors Face Tighter Budgets and Tougher Competition, Data-Driven, Multichannel Prospecting Strategies Come to the Forefront

Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams…

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