Latest In: Marketing Operations

B2B buying groups B2BMX 2026 consensus marketing marketing strategies pipeline health role-based engagement Sales Enablement signal stacking
B2BMX Lessons Demand.com

B2B Buying Decisions Demand Consensus, Not Champions: Lessons From B2BMX 2026

Key takeaways Signal stacking reveals hidden intent. It’s time to redefine account coverage metrics to role-based participation and…

Feature April 30
AI AI Agent AI Integration artificial intelligence dispute management Dispute Management AI Agent MCP Model Context Protocol Revenue operations sales productivity ServiceNow Xactly
Xactly ServiceNow RevOps Business Integration Concept: Man Connecting Puzzle Pieces Representing Sales, Technology, and Operations for Strategic Growth

Xactly and ServiceNow Unveil AI Integration for RevOps to Boost Sales Productivity

Key takeaways: Xactly and ServiceNow introduce the Dispute Management AI Agent to streamline compensation inquiries and workflows. The…

News Brief April 29
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DGR Data as a Product Laura McElhinney MadConnect

Marketers Need to Treat Data as a Product

In the race to enlist artificial intelligence (AI), data readiness is often overlooked, the pivotal role of clean,…

Demanding Views April 28
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