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Spotlighting the B2BMX Sessions from Advertising Week New York

Most B2B marketing teams are stuck in a tactical cycle, fixing immediate problems without designing a framework for…

Blog November 17
AI artificial intelligence budget CAC Customer Acquisition Cost genAI Marketing Under Pressure: Inside the Minds of 100+ B2B Leaders POM Marketing ROI Staffing Levels vanity metrics
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B2B Marketers Lacking Resources to Meet Demands: POM Report

A new report from POM Marketing reveals a significant disconnect as B2B teams face greater pressure to deliver…

News Brief November 17
Customer Acquisition Cost data funnel hybrid operating models planning revops sales
DV Plan FY 2026

Marketing’s Growth Engine: Plan, Data, Execute

In B2B, fiscal year (FY) plans often begin with revenue targets from finance that are likely set on…

Demanding Views November 14
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