Latest In: Marketing Operations

agentic AI AI partnerships Anthropic Claude Claudeforce CRM enterprise AI Revenue operations Sales Enablement salesforce Slack
Salesforce, Anthropic Expand Partnership with Claudeforce

Salesforce, Anthropic Expand Partnership with Claudeforce

Key takeaways Salesforce and Anthropic are expanding their partnership to connect Claude’s reasoning with Salesforce data, workflows and…

News Brief September 8
AI AI workflows campaign automation citizen developer Data Security governance marketing operations MarTech
DGR BlueRock’s David Greenberg B2B Marketing Teams Can Build AI Workflows

BlueRock’s David Greenberg on How B2B Marketing Teams Can Build AI Workflows Without Breaking Things: The DemandGenReport.com Q&A

Key takeaways B2B marketers are rapidly becoming “citizen developers,” building AI workflows that automate research, personalization and handoffs…

Feature September 7
Acoustic Acoustic AI agentic AI Behavioral Intelligence customer engagement First-party Data marketing automation real-time marketing
Acoustic Launches Acoustic AI

Acoustic Launches Acoustic AI

Key Takeaways Acoustic AI is an agentic marketing teammate that continuously reads live first-party behavior to surface revenue…

News Brief September 4
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series