Latest In: Marketing Operations

AI personalization AI-driven marketing campaign optimization customer engagement Iterable marketing automation Nova Agent real-time AI relevance
Iterable Launches AI Agent Business person using tablet with virtual AI agents interface overlay. Concept of artificial intelligence, automation, machine learning, chatbot, and digital transformation.

Iterable Launches AI Agent to Scale Personalization

Key Takeaways: Iterable’s Nova Agent uses real-time AI to adapt campaigns, ensuring precise personalization at scale. The platform…

News Brief April 23
acquisitions AI Canva collaboration customer data marketing automation marketing lifecycle Ortto personalization Simtheory
Canva's acquisition of Simtheory and Ortto Laptop computer displaying logo of Canva

Canva Acquisitions Expands Marketing AI Capabilities

Key Takeaways: Canva’s acquisition of Simtheory and Ortto enhances its AI capabilities, enabling end-to-end marketing lifecycle management. The…

News Brief April 22
AI strategy artificial intelligence data silos digital marketing marketing inefficiencies marketing tools MarTech & Integration MarTech in Digital Marketing
Digital.Marketing MarTech Integration concept of Artificial intelligence productivity. Business people working with laptop computers ,symbolizing AI ​​chip interface using automation to assist work and improve business efficiency

Focus on MarTech Integration, Not New Tools

Key takeaways: B2B marketers  are shifting from acquiring new tools to integrating existing MarTech stacks for better performance.…

News Brief April 20
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