Latest In: Marketing Operations

AI GTM System Apollo Builder Studio data strategies demand generation go to market strategy Intelligence Layer marketing operations Messaging OS revenue teams Sales Enablement Signal-Based Outreach
Apollo Introduces New AI Powered GTM Platform for Revenue Teams

Apollo Introduces New AI-Powered GTM Platform for Revenue Teams

Key Takeaways Apollo launched a unified, AI-powered GTM system featuring Builder Studio, Messaging OS and an Intelligence Layer…

News Brief September 30
agentic AI AI Accountability AI governance go to market strategy Outreach Quota Attainment Revenue Execution Revenue operations Sales AI Sales Enablement sales performance sales teams
Outreach Nadia Rashid Does the AI Agent Get Commission

Does the AI Agent Get Commission?

I have been asking a version of this question for months, and it usually gets a laugh before…

Demanding Views September 29
AI readiness automation benchmark survey data governance Demand Metric Integrate Lead Quality marketing operations revenue growth
Marketing Data Governance Gap Integrate Demand Metric

AI Readiness Is Closely Linked to Marketing Data Governance, Revenue Growth: Integrate, Demand Metric

Key Takeaways: The study finds high-growth organizations are much more likely to have AI-ready marketing data because they…

News Brief September 28
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series