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#B2BMX Summer Camp AdRoll AI in B2B marketing AI-Native GTM B2B marketing Convertr data governance data integrity demand generation go to market strategy Hans Fischmann Jason Gladu MarTech Webinar
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B2BMX Summer Camp 2026 Week 3: AdRoll’s Hans Fischmann and Convertr’s Jason Gladu Tackle AI Execution

Key Takeaways AI can improve B2B go-to-market execution only when teams connect fragmented platforms, automate workflows and turn…

Blog July 29
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DGR Kenneth Fox The Five Critical Pitfalls of MDF Programs

The Five Critical Pitfalls of MDF Programs

During my career, I have had the privilege of working with some of the most forward-thinking channel leaders…

Demanding Views July 28
AI evaluation B2B advertising benchmark survey cross-channel measurement Ledger Bennett marketing measurement RFP process StackAdapt vendor selection
StackAdapt 77% of B2B Marketers Say AI Scrutiny in RFPs is Inadequate

StackAdapt: 77% of B2B Marketers Say AI Scrutiny in RFPs is Inadequate

Key Takeaways New research from StackAdapt and Ledger Bennett found 77% of B2B marketers believe AI-related questions aren’t…

News Brief July 27
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Campaign Optimization Series
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Strategy & Planning Series