Latest In: Marketing Operations

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New Apex Martech Matrix Targets a Critical Martech Investment Blind Spot

New Apex Martech Matrix Targets a Critical Martech Investment Blind Spot

Key Takeaways: Martech performance is driven less by buying the “best” tools and more by aligning technology investments…

News Brief September 21
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Pipedrive’s Sean Evers on How Much Is Sales Admin Really Costing You

Pipedrive’s Sean Evers on How Much Is Sales Admin Really Costing You: The DemandGenReport.com Q&A

Key takeaways Sales admin is not just a productivity issue but a cost-to-serve problem that reduces seller capacity,…

Feature September 21
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Lineup, alfa Stylo Partner

Lineup, alfa Stylo Partner to Enhance Direct Advertising Design Capabilities

Key Takeaways Lineup has integrated alfa Stylo into its Adpoint and Ad2order products, letting advertisers build print- and…

News Brief September 18
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Campaign Optimization Series
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Strategy & Planning Series