Latest In: Marketing Operations

AI in sales AI ROI chief sales officers Gartner Gartner survey lead conversion revenue growth sales operations sales productivity seller efficiency
Business People Using Artificial Intelligence.

Gartner: As AI Saves Time, Sales Organizations Fail to Reinvest Time in High-Value Activities

Key takeaways Gartner found a major “reinvestment gap” in sales: AI is creating measurable time savings, but most…

News Brief May 19
AI-native platform buyer engagement content management field sales GenieAI revenue effectiveness revenue intelligence Sales Enablement Showpad
Showpad AI Sales Revenue Young woman showing salesman stats on cellphone during informal meeting

Showpad AI Unifies Content, Engagement & Revenue

Key Takeaways: Showpad’s AI-native platform integrates content, engagement, and revenue intelligence to close execution gaps in field sales.…

News Brief May 11
AI AI messaging artificial intelligence Campaign Optimizer ContinuumGlobal marketing performance Smart Marketing Engine
ContinuumGlobal Campaign Optimizer A strategic email outreach campaign targeting B2B decision makers with personalized messages and offers

ContinuumGlobal Launches Campaign Optimizer to Improve Messaging Performance

Key Takeaways ContinuumGlobal’s Campaign Optimizer is billed as boosting messaging performance, promising a 15% increase in engagement through…

News Brief May 7
dgr event b2bmx2
B2B Marketing Exchange East
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series