Latest In: Marketing Operations

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DoubleVerify Delivers Global Media Quality Measurement for LinkedIn Audience Network

Key Takeaways: DoubleVerify has launched global post-bid media quality measurement for the LinkedIn Audience Network, covering IVT, viewability,…

News Brief June 18

Samaaro Property Finder Case Study The procedure of registration at a conference or event, where participants are provided with identification and an electronic pass.

How Samaaro Helped Property Finder Turn Global Event Portfolio Into a Measurable Engagement Channel

Key Takeaways: Property Finder transformed events from standalone experiences into a measurable engagement channel by connecting attendee behavior…

Case Studies June 18

Kaplan Group Marketing Agency Late payment mount of money a borrower sends to a lender that arrives after the date that the payment was due, text button on keyboard

Marketing Agency Demand Surges in AI Era, but Late Payments Threaten Agency Cash Flow

Key Takeaways: Demand for marketing agency services is rising sharply in the AI era, with search interest in…

News Brief June 17

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Summer Camp Speakers

The Data Integrity Playbook for the AI Era

The AI-Native GTM Stack: How AI Orchestration and Connected Advertising Are Reshaping Demand Gen

B2BMX Replay: Human-Centered Marketing in the Age of AI

From Form Fill to Follow-Up: Demand Gen’s Survival Guide to Win Buyers Before the Shortlist

B2BMX Replay: You Can Just Build Things

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