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Latest In: Marketing Operations

Database Strategies & Contact Acquisition Benchmark Survey
User give rating to service experience on online application, Customer review satisfaction feedback survey concept, Customer can evaluate quality of service leading to reputation ranking of business.

Two Days Left to Take the 2026 Database Strategies & Contact Acquisition Benchmark Survey

This is the final week to take the 2026 Database Strategies & Contact Acquisition Benchmark Survey. Don’t miss your…

Blog December 18
digital media Gurobi marketing attribution ROI
ROI Return On Investment boost concept with person choosing to increase financial asset portfolio performance and improve profitability. Enhance capital efficiency.

Marketing Attribution, Gurobi’s Partnership Boosts ROI by 13%

Effectively allocating a marketing budget is like directing a complex supply chain. Every dollar must be routed to…

Case Studies December 18
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DGR 2025 Shea II

Demand Gen Report 2025 Reflections: AdDaptive’s Patrick Shea

AI Won’t Replace Marketers, But It Will Redefine Their Jobs Ask a marketer about artificial intelligence (AI) and…

Demanding Views December 17
B2B Marketing Exchange
B2B Marketing Exchange East
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