Latest In: Marketing Operations

AI evaluation B2B advertising benchmark survey cross-channel measurement Ledger Bennett marketing measurement RFP process StackAdapt vendor selection
StackAdapt 77% of B2B Marketers Say AI Scrutiny in RFPs is Inadequate

StackAdapt: 77% of B2B Marketers Say AI Scrutiny in RFPs is Inadequate

Key Takeaways New research from StackAdapt and Ledger Bennett found 77% of B2B marketers believe AI-related questions aren’t…

News Brief July 27
AI agents AI Speed Paradox Campaign Operations Content Velocity Marketing and IT Collaboration Marketing Governance marketing workflows Workflow Orchestration
DGR Typeface's Satya Krishnaswamy on Why AI Agents Stall Before They Scale

Typeface’s Satya Krishnaswamy on Why AI Agents Stall Before They Scale: The Demand Gen Report Q&A

Key Takeaways AI has made content creation one of the fastest parts of campaign production, but approvals, compliance…

Feature July 27
AI advertising ChatGPT Claude composable platform creative data creative intelligence Gemini MCP services media workflows Vidmob360
Vidmob360 Looks to Bring Creative Intelligence Into the AI Advertising Era

Vidmob360 Looks to Bring Creative Intelligence Into the AI Advertising Era

Key Takeaways Vidmob launched Vidmob360, a composable intelligence layer that embeds creative data into the AI systems, enterprise…

News Brief July 23
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series