Latest In: Marketing Operations

AI in Marketing B2B marketing B2BMX 2026 buyer journey creative marketing digital engagement go to market strategy marketing innovation marketing strategies personalization
b2bmx headshotstories 260309 0002

10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy

B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…

Blog March 17
Informa TechTarget Patrick Martell
A contemporary white office with a black leather chair, a desktop computer, a calculator, and a wooden desk. The chief of staff has private office furnishings in the executive office.

Informa TechTarget Names Patrick Martell Chair

TechTarget, a leading growth accelerator for the B2B Technology sector, announced that Patrick Martell become a non-executive director…

News Brief March 16
Adobe CDP CMO customer data platform data warehouse enterprise software Hightouch marketing suite fatigue marketing technology martech stack salesforce suite fatigue vendor lock-in
DGR DV Gartner

Why More CMOs Are Questioning Their Longtime Marketing Stack

I spent years working in and around Adobe and Salesforce ecosystems, so I’m deeply familiar with how enterprise…

Demanding Views March 13
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
dgr event bii
Strategy & Planning Series