Latest In: Personalization

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Acoustic Launches Acoustic AI

Acoustic Launches Acoustic AI

Key Takeaways Acoustic AI is an agentic marketing teammate that continuously reads live first-party behavior to surface revenue…

News Brief September 4
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Uniqode Justine BaMaung Event Follow Up Is Creating Homework for Prospects

Your Event Follow-Up Is Creating Homework for Prospects. Here’s How to Fix That.

Event spending is back and growing. In 2026, 40% of organizers plan to run more live events than…

Demanding Views September 3
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Kaon Interactive, Showpad Partner to Boost Buyer Engagement

Kaon Interactive, Showpad Partner to Boost Buyer Engagement

Key Takeaways Kaon Interactive and Showpad have partnered to embed immersive, interactive buyer experiences directly into the seller…

News Brief September 2
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Your AI Doesn’t Have an Intelligence Problem. It Has a Data Problem.

Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the…

Blog August 31
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DGR Unbounce CEO Steve Oriola on Landing Pages, Conversion Optimization and Paid Media ROI

Unbounce CEO Steve Oriola on Landing Pages, Conversion Optimization and Paid Media ROI: The DemandGenReport.com Q&A

Key Takeaways Landing pages are the strongest predictor of paid media ROI, and marketers who are confident in…

Feature August 31
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Auxia Launches New Operating System for Marketing Teams

Auxia Launches New Operating System for Marketing Teams

Key takeaways: Auxia launched Agent Studio to help marketers plan, build and launch campaigns through AI agents connected…

News Brief August 25
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DGR Progress Sara Faatz The CMS Reset Has Begun—And AI Is the Catalyst

The CMS Reset Has Begun—And AI Is the Catalyst

Generative AI has quietly changed what users expect from every digital experience. After interacting with systems that understand…

Demanding Views August 18
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Wunderkind, Cordial Partner to Integrate Autonomous Marketing and Cross Channel Customer Engagement

Wunderkind, Cordial Partner to Integrate Autonomous Marketing and Cross-Channel Customer Engagement

Key Takeaways The integration turns anonymous traffic into revenue by pairing Wunderkind’s identity graph with Cordial’s orchestration, recognizing…

News Brief August 17
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Brooks Running Scales Creative Output and Doubles ROAS With Adora

Brooks Running Scales Creative Output and Doubles ROAS With Adora

Key Takeaways Brooks Running used Adora’s AI platform to generate more than 1,500 on-brand ad variations across 40…

Case Studies August 13
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DGR Treasure AI's Rafa Flores Explains How to Connect First Party Data to B2B Pipeline Impact

Treasure AI’s Rafa Flores Explains How to Connect First-Party Data to B2B Pipeline Impact: The DemandGenReport.com Q&A

Key Takeaways Treasure AI rebuilt its platform to be fully AI-native in 12 months while holding onto 90%…

Feature August 10
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DGR AddEvent Joep Leussink How a ‘Permission Based Presence’ Can Help Marketers Win Brand Trust

How a ‘Permission-Based Presence’ Can Help Marketers Win Brand Trust in a Fragmented Digital World

One of the most valuable tools for marketers today has also proven to be one of their peskiest…

Demanding Views August 7
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How Mississippi State, Dallas Stars Used Satisfi Labs’ AI Chat to Drive Ticket Sales, Fan Engagement

How Mississippi State, Dallas Stars Used Satisfi Labs’ AI Chat to Drive Ticket Sales, Fan Engagement

Key Takeaways Treating conversational AI as a revenue channel rather than a support tool helped the Dallas Stars…

Case Studies August 6
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