Latest In: Personalization

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Typeface Launches Next Generation of its Content Orchestration Engine

Typeface Launches Next Generation of its Content Orchestration Engine

Key Takeaways Typeface advanced three products, Arc Graph, Arc Fabric and Arc Loop, into a single orchestration engine…

News Brief October 5
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Opal Extends AI Memory Across Marketing Teams

Opal Extends AI Memory Across Marketing Teams

Key Takeaways Opal’s Memory Layer creates a persistent, machine-readable organizational brain that gives every marketer and AI agent…

News Brief October 2
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DGR Sopro’s Steve Harlow on Winning Back B2B Buyers Trust

Sopro’s Steve Harlow on Winning Back B2B Buyers Trust: The DemandGenReport.com Q&A

Key Takeaways Lead generation in 2026 has moved from a volume game to a relevance game, so teams…

Feature October 1
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B2BMX 2026 Keynote Address Dane Valey Open AI

OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
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Uniphore Expands Into Marketing AI

Uniphore Expands Into Marketing AI

Key Takeaways Uniphore’s Marketing AI builds a living digital twin of every customer, a fine-tuned small language model…

News Brief September 25
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Smartly, LinkedIn Collaborate Brings Intelligent Creative Video at Scale

Smartly, LinkedIn Collaboration Brings Intelligent Creative Video at Scale

Key Takeaways Smartly is bringing LinkedIn Ads into its unified advertising platform, so B2B marketers can personalize creative…

News Brief September 24
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DGR Acoustic Alexi Hatch Why First party Data is Becoming the Foundation for Relevance (1)

Why First-party Data is Becoming the Foundation for Relevance

The further you get from first-party data, the further you get from the truth. Audience insights become less…

Demanding Views September 10
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Report Finds Bad Personalization Is Costing Brands Customers

Report Finds Bad Personalization Is Costing Brands Customers

Key Takeaways Site Impact’s research shows consumers notice personalized marketing frequently, but most do not believe brands understand…

News Brief September 9
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Acoustic Launches Acoustic AI

Acoustic Launches Acoustic AI

Key Takeaways Acoustic AI is an agentic marketing teammate that continuously reads live first-party behavior to surface revenue…

News Brief September 4
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Uniqode Justine BaMaung Event Follow Up Is Creating Homework for Prospects

Your Event Follow-Up Is Creating Homework for Prospects. Here’s How to Fix That.

Event spending is back and growing. In 2026, 40% of organizers plan to run more live events than…

Demanding Views September 3
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Kaon Interactive, Showpad Partner to Boost Buyer Engagement

Kaon Interactive, Showpad Partner to Boost Buyer Engagement

Key Takeaways Kaon Interactive and Showpad have partnered to embed immersive, interactive buyer experiences directly into the seller…

News Brief September 2
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SurveyMonkey Unveils Platform Upgrades

SurveyMonkey Unveils Platform Upgrades

Key Takeaways SurveyMonkey’s September 2026 relaunch puts real human feedback at the center of AI decisions, using conversational…

News Brief September 1
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