Earning Buyer Trust in an AI Driven Marketing World
Artificial intelligence (AI) sits at the center of modern demand generation. From targeting and personalization to content creation…
Demanding Views May 8
Latest In: Personalization
ContinuumGlobal Launches Campaign Optimizer to Improve Messaging Performance
Key Takeaways ContinuumGlobal’s Campaign Optimizer is billed as boosting messaging performance, promising a 15% increase in engagement through…
News Brief May 7
Hightouch Raises $150M with Backing from Goldman Sachs, Bain
Key Takeaways: Hightouch has secured $150 million in Series D funding, led by Goldman Sachs and Bain Capital…
News Brief May 6
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
Adobe Looks to Redefines Customer Experience with CX Enterprise
Key Takeaways: Adobe introduces CX Enterprise, an AI-powered system to streamline customer lifecycle management. CX Enterprise integrates with…
News Brief April 27
Marketing Technology Market Projected to Reach nearly $2.4T By 2033
Key takeaways: The marketing technology market is projected to grow at a CAGR of 20.1% from 2026 to…
News Brief April 23
Iterable Launches AI Agent to Scale Personalization
Key Takeaways: Iterable’s Nova Agent uses real-time AI to adapt campaigns, ensuring precise personalization at scale. The platform…
News Brief April 23
Stop Measuring. Start Moving: Closing the Execution Gap in Peak Sales Moments
As soon as a campaign goes live, peak sales moments move quickly. Traffic spikes, and dashboards start filling…
Demanding Views April 21
Orchestrate ABM Around Main Characters, Not Extras: Lessons from B2BMX
Key Takeaways: Target specific decision-makers and hidden stakeholders instead of relying on broad account-level outreach. Eliminate sales latency…
Feature April 16
Navigating the Future of AI Search: The DGR Interview with Branch’s Adam Landis
Key Takeaways: Branch’s Adam Landis AI details how AI-search delivers fewer but higher-intent users, requiring marketers to shift…
Feature April 15
HubSpot, TikTok Integration Allows for Better B2B Tracking
Key takeaways: The integration allows syncing TikTok ads and organic content with HubSpot’s CRM for better targeting and…
News Brief April 13
Tofu Raises $12M to Consolidate Campaign Execution for GTM Teams
Key takeaways: Tofu’s platform consolidates marketing tools for scalable, personalized campaigns across multiple channels. The $12M funding will…
News Brief April 13
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
