Latest In: Personalization
Advanced ABM AI in Marketing artificial intelligence B2B innovation B2BMX 2026 Content Creative & Storytelling Customer Experience & Personalization Dane Vahey GTM Strategy keynote speakers Measurement & Data
The second day of B2BMX starts with a leader from one of the leading artificiual intelligence companies in…
Blog
March 10
2026 trends AI in Marketing B2B marketing b2b research content strategy data visibility marketing insights marketing report personalization
With artificial intelligence (AI) the dominant force in marketing conversations, our 2026 B2B Trends Research Report details the…
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March 9
2026 trends AI in Marketing B2B marketing b2b research content strategy data visibility marketing insights marketing report personalization
With artificial intelligence (AI) the dominant force in marketing conversations, our 2026 B2B Trends Research Report details the…
Feature
March 4
AI artificial intelligence Ashley Faus B2BMX 2026 Benedict Evans Dane Vahey Elfried Samba keynote You Can Just Build Things
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
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February 23
advertising week Arjun Pillai B2BMX 2026 Customer Experience & Personalization Docket Informa TechTarget Jane Qin Medeiros Leslie Venetz Mark Bornstein ON24 The Sales-Led GTM Agency TOXPAND Uky Chong
Customer expectations are higher than ever, and personalization is the key to meeting them. The Customer Experience &…
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February 17
account research AI AI Tools artificial intelligence Customer Acquisition Cost genAI ICP persona-based messaging personlization pipeline diagnosis
AI Has Flattened the GTM Playing Field: What 2025 Taught Us – and What 2026 Will Demand By…
Demanding Views
December 23
6sense Agentforce agentic AI AI AI Agent artificial intelligence CallTrackingMetrics Gong Juniper Research Omnibound AI Oracle Outcomes Rocket Pricefx salesforce SalesLoft Saul Marquez Slack Xactly
The growing impact of artificial intelligence (AI) was the story of 2025. The MarTech industry was no different…
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December 10
A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic UGC Urchin Tracking Module user experience user-generated content UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature
November 12
AI artificial intelligence CMOs conversational AI Gartner personalization
As the recent 2025 Demand Generation Report Benchmark survey showed, scaling personalization is a top priority for B2B…
News Brief
July 14
AI artificial intelligence Call Centers CallMiner customer experience CX VOCALLS
CallMiner, a provider of artificial intelligence (AI)-powered conversation intelligence to improve customer experience (CX), has acquired VoCalls, a…
News Brief
July 8
2025 Demand Generation Benchmark Survey budgets Demand Generation Benchmark Survey revenue
As the landscape of B2B marketing continues to transform in the latter part of the year, companies are…
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July 8
AI artificial intelligence Conveyor Marketing Group How AI Will Define B2B Marketing Success in 2030
While artificial intelligence (AI) role in B2B marketing to rise, a new survey details how organizations that prioritize…
News Brief
June 25