DemandView Launches First Text Message Lead Nurture Engine, EngageSMS
Key Takeaways B2B email engagement is in freefall as AI-powered “spam cannons” flood inboxes, dragging down open rates,…
News Brief July 6
Latest In: Personalization
Databricks Enters the Marketing Industry with Agentic CDP CustomerLake
Key Takeaways Databricks introduced CustomerLake, an agentic CDP designed to unify customer data, AI models, agents, identity resolution…
News Brief June 29
Liferay CEO Bryan Cheung on B2B Content Personalization, AI Trust, and What Modern Content Governance Really Demands
Key Takeaways Bryan Cheung, CEO of Liferay, offers that CMS quit being a publishing endpoint years ago. With…
Feature June 29
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Why 78% of Martech Stacks Fail Business Goals, and How to Fix It: A Q&A With eClerx’s Scott Houchin
Key Takeaways eClerx’s Scott Houchin explains that most martech stacks fail business goals not because of missing tools,…
Feature June 22
Samba TV Launches Data Activation Platform for the Agentic Era
Key Takeaways: Project Gravity matches first-party data against Samba’s Identity Graph and pushes one deterministic identifier into 40+…
News Brief June 16
5 Ways to Revolutionize Sales Coaching with AI
Artificial intelligence (AI) adoption has exploded over the past year, forever changing the sales profession and bringing about…
Demanding Views June 9
Publicis Acquires LiveRamp to Build Smarter AI Agents
Key Takeaways: Publicis is acquiring LiveRamp for $2.2 billion to strengthen its data collaboration, identity, and AI capabilities…
News Brief June 8
How CMOs Must Rethink B2B Content Strategy in the Age of AI: The DGR Interview with CMO Council’s Tom Kaneshige
Key Takeaways: B2B CMOs must create structured, evidence-based content that serves both human buyers and AI agents involved…
Feature June 8
Your Martech Stack Isn’t the Problem – Your Architecture Is
Most martech stacks aren’t the real problem. The architecture underneath them is. CMOs and CIOs have spent the…
Demanding Views June 5
Zig.ai Launches Feature That Replaces Lead Gen, Outreach and Research Tools
Key Takeaways Zig.ai added AI agents to its autonomous sales platform to handle lead generation, prospect research, qualification…
News Brief June 4
Insider One Acquires Bluecore
Key Takeaways Insider One acquired Bluecore to strengthen its data infrastructure and expand autonomous customer engagement for enterprise…
News Brief June 4
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