HG Insights Launches Contextual Intelligence Platform
Key Takeaways HG Insights launched its Contextual Intelligence Platform, connecting technology, spend, intent, buying center and contact data…
News Brief October 13
Latest In: Predictive Marketing
Zoom Debuts Revenue OS for Sales Teams
Key Takeaways Zoom unveiled an AI-powered revenue OS that connects buyer intelligence, conversation intelligence, outreach and forecasting in…
News Brief October 12
Alexander Group Research Finds Only 41% of Marketers Can Prove AI ROI
Key Takeaways AI adoption among marketers is near-universal at 96%, yet only 41% can prove its ROI and…
News Brief October 6
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Uniphore Expands Into Marketing AI
Key Takeaways Uniphore’s Marketing AI builds a living digital twin of every customer, a fine-tuned small language model…
News Brief September 25
Marketing Has a Scaling Problem: More Spend isn’t Driving Better Returns
Retail media spend for CPG brands is continuing to rise, but returns aren’t keeping pace. Last year, Amazon’s…
Demanding Views September 22
Informa TechTarget Launches Buyer Intelligence Solution
Key Takeaways Informa TechTarget’s new Buyer Intelligence solution pairs person-level intent data with purpose-built AI skills to help…
News Brief September 17
Why Predictive Channel Analytics Fails Without an Attribution Foundation
Predictive analytics are becoming crucial in B2B marketing. Channel leaders want to know which partners are about to…
Demanding Views September 4
Acoustic Launches Acoustic AI
Key Takeaways Acoustic AI is an agentic marketing teammate that continuously reads live first-party behavior to surface revenue…
News Brief September 4
Clean Data: The Engine Behind Every AI Motion
Your AI Doesn’t Judge Your Data. It Executes on It, Faster and Louder. Feed your artificial intelligence (AI)…
Blog August 26
How Kameleoon Used PartnerBridge to Scale Partner Strategy Without Adding Headcount
Key Takeaways PartnerBridge cut Kameleoon’s GTM playbook creation from days to minutes, letting a lean partnerships team scale…
Case Studies August 20
Wunderkind, Cordial Partner to Integrate Autonomous Marketing and Cross-Channel Customer Engagement
Key Takeaways The integration turns anonymous traffic into revenue by pairing Wunderkind’s identity graph with Cordial’s orchestration, recognizing…
News Brief August 17
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