Latest In: Predictive Marketing

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Clean Data: The Engine Behind Every AI Motion

Your AI Doesn’t Judge Your Data. It Executes on It, Faster and Louder. Feed your artificial intelligence (AI)…

Blog August 26
Channel Marketing ecosystem intelligence go to market strategy GTM playbooks partner marketing partner strategy Predictive marketing SaaS partnerships
How Kameleoon Used PartnerBridge to Scale Partner Strategy Without Adding Headcount

How Kameleoon Used PartnerBridge to Scale Partner Strategy Without Adding Headcount

Key Takeaways PartnerBridge cut Kameleoon’s GTM playbook creation from days to minutes, letting a lean partnerships team scale…

Case Studies August 20
autonomous marketing CDP Cordial cross-channel personalization identity resolution MarTech & Integration triggered revenue Wunderkind
Wunderkind, Cordial Partner to Integrate Autonomous Marketing and Cross Channel Customer Engagement

Wunderkind, Cordial Partner to Integrate Autonomous Marketing and Cross-Channel Customer Engagement

Key Takeaways The integration turns anonymous traffic into revenue by pairing Wunderkind’s identity graph with Cordial’s orchestration, recognizing…

News Brief August 17
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AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
AI discoverability B2B data buyer signals DemandScience Ionic MarTech pipeline intelligence platform tax revenue teams
DemandScience Unveils a New Era for Ionic

DemandScience Unveils a New Era for Ionic

Key Takeaways DemandScience repositioned Ionic as an intelligence layer designed to help B2B teams identify winnable opportunities, prioritize…

News Brief August 6
AI governance AI workflows Corvic AI data integration enterprise AI Intelligence Composition Platform product launch workflow automation
Corvic AI V5 Enterprises AI Prompts Repeatable Workflows

Corvic AI Launches V5 to Help Enterprises Turn AI Prompts Into Repeatable Workflows

Key Takeaways Corvic AI’s V5 release moves enterprises beyond one-off prompts by turning AI interactions into automated workflows…

News Brief August 4
6sense account engagement AI-Recommended Leads B2B advertising demand generation GTM intelligence predictive intelligence Sales Enablement
6sense Now Offering With AI Recommended Leads, Measurable ROI

6sense to OfferAI-Recommended Leads, Measurable ROI in August

Key Takeaways 6sense’s new AI-Recommended Leads feature closes the gap between account engagement and sales action by surfacing…

News Brief July 27
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DGR Gladys Kong AI Can Drive Better Results, but it Matters What it’s Built On

AI Can Drive Better Results, but it Matters What it’s Built On

Speed is the part of the artificial intelligence (AI) story everyone leads with. Teams that used to wait…

Demanding Views July 21
10 Min ABM ABM ABX account-based advertising account-based marketing AI advertising B2B marketing campaign automation Multiply personalization
Multiply Bring Self Learning Advertising to ABM Adobe

Multiply Brings Self Learning Advertising to ABM

Key Takeaways Multiply’s 10 Min ABM aims to remove the execution bottleneck in account-based advertising by automating personalized…

News Brief July 14
AI agents Company Brain GTM Strategy IN Venture Revenue operations sales stack sales technology Series A Funding
Alta Raises $25M GTM Architecture

Alta Raises $25M to Redefine the GTM Architecture for Revenue Teams

Key Takeaways Alta closed a $25 million Series A led by IN Venture, less than a year after…

News Brief July 13
agentic CDP AI AI agents artificial intelligence customer data platform CustomerLake data strategy Databricks identity resolution marketing operations personalization Predictive marketing
Databricks Enters the Marketing Industry with Agentic CDP CustomerLake Shanghai,China August 10th 2023: Databricks brand logo on official website. American software company

Databricks Enters the Marketing Industry with Agentic CDP CustomerLake

Key Takeaways Databricks introduced CustomerLake, an agentic CDP designed to unify customer data, AI models, agents, identity resolution…

News Brief June 29
adtech AI bidding ARTF Chalice AI containerized AI curation Equativ interoperability media buying programmatic advertising
Chalice AI, Equativ partnership AI Powered Automation Platform, Business Workflow Optimization and Digital Process Management

Chalice AI, Equativ Advance Containerized AI Curation and Activation Across the Open Internet

Key Takeaways: Chalice AI and Equativ are integrating containerized AI bidding models into Equativ’s platform, enabling real-time impression…

News Brief June 17
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