Why Predictive Channel Analytics Fails Without an Attribution Foundation
Predictive analytics are becoming crucial in B2B marketing. Channel leaders want to know which partners are about to…
Demanding Views September 4
Latest In: Predictive Marketing
Acoustic Launches Acoustic AI
Key Takeaways Acoustic AI is an agentic marketing teammate that continuously reads live first-party behavior to surface revenue…
News Brief September 4
Clean Data: The Engine Behind Every AI Motion
Your AI Doesn’t Judge Your Data. It Executes on It, Faster and Louder. Feed your artificial intelligence (AI)…
Blog August 26
Your AI Doesn’t Have an Intelligence Problem. It Has a Data Problem.
Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the…
Blog August 31
Wunderkind, Cordial Partner to Integrate Autonomous Marketing and Cross-Channel Customer Engagement
Key Takeaways The integration turns anonymous traffic into revenue by pairing Wunderkind’s identity graph with Cordial’s orchestration, recognizing…
News Brief August 17
Treasure AI’s Rafa Flores Explains How to Connect First-Party Data to B2B Pipeline Impact: The DemandGenReport.com Q&A
Key Takeaways Treasure AI rebuilt its platform to be fully AI-native in 12 months while holding onto 90%…
Feature August 10
DemandScience Unveils a New Era for Ionic
Key Takeaways DemandScience repositioned Ionic as an intelligence layer designed to help B2B teams identify winnable opportunities, prioritize…
News Brief August 6
Corvic AI Launches V5 to Help Enterprises Turn AI Prompts Into Repeatable Workflows
Key Takeaways Corvic AI’s V5 release moves enterprises beyond one-off prompts by turning AI interactions into automated workflows…
News Brief August 4
6sense to OfferAI-Recommended Leads, Measurable ROI in August
Key Takeaways 6sense’s new AI-Recommended Leads feature closes the gap between account engagement and sales action by surfacing…
News Brief July 27
AI Can Drive Better Results, but it Matters What it’s Built On
Speed is the part of the artificial intelligence (AI) story everyone leads with. Teams that used to wait…
Demanding Views July 21
Multiply Brings Self Learning Advertising to ABM
Key Takeaways Multiply’s 10 Min ABM aims to remove the execution bottleneck in account-based advertising by automating personalized…
News Brief July 14
Alta Raises $25M to Redefine the GTM Architecture for Revenue Teams
Key Takeaways Alta closed a $25 million Series A led by IN Venture, less than a year after…
News Brief July 13
Resources
