Alexander Group Research Finds Only 41% of Marketers Can Prove AI ROI
Key Takeaways AI adoption among marketers is near-universal at 96%, yet only 41% can prove its ROI and…
News Brief October 6
Latest In: Predictive Marketing
Typeface Launches Next Generation of its Content Orchestration Engine
Key Takeaways Typeface advanced three products, Arc Graph, Arc Fabric and Arc Loop, into a single orchestration engine…
News Brief October 5
Uniphore Expands Into Marketing AI
Key Takeaways Uniphore’s Marketing AI builds a living digital twin of every customer, a fine-tuned small language model…
News Brief September 25
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Informa TechTarget Launches Buyer Intelligence Solution
Key Takeaways Informa TechTarget’s new Buyer Intelligence solution pairs person-level intent data with purpose-built AI skills to help…
News Brief September 17
Why Predictive Channel Analytics Fails Without an Attribution Foundation
Predictive analytics are becoming crucial in B2B marketing. Channel leaders want to know which partners are about to…
Demanding Views September 4
Acoustic Launches Acoustic AI
Key Takeaways Acoustic AI is an agentic marketing teammate that continuously reads live first-party behavior to surface revenue…
News Brief September 4
Clean Data: The Engine Behind Every AI Motion
Your AI Doesn’t Judge Your Data. It Executes on It, Faster and Louder. Feed your artificial intelligence (AI)…
Blog August 26
How Kameleoon Used PartnerBridge to Scale Partner Strategy Without Adding Headcount
Key Takeaways PartnerBridge cut Kameleoon’s GTM playbook creation from days to minutes, letting a lean partnerships team scale…
Case Studies August 20
Wunderkind, Cordial Partner to Integrate Autonomous Marketing and Cross-Channel Customer Engagement
Key Takeaways The integration turns anonymous traffic into revenue by pairing Wunderkind’s identity graph with Cordial’s orchestration, recognizing…
News Brief August 17
Treasure AI’s Rafa Flores Explains How to Connect First-Party Data to B2B Pipeline Impact: The DemandGenReport.com Q&A
Key Takeaways Treasure AI rebuilt its platform to be fully AI-native in 12 months while holding onto 90%…
Feature August 10
DemandScience Unveils a New Era for Ionic
Key Takeaways DemandScience repositioned Ionic as an intelligence layer designed to help B2B teams identify winnable opportunities, prioritize…
News Brief August 6
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