Latest In: Predictive Marketing

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DGR AI MarTech Readiness Steve Chitwood

Your Martech Stack Isn’t the Problem – Your Architecture Is

Most martech stacks aren’t the real problem. The architecture underneath them is. CMOs and CIOs have spent the…

Demanding Views June 5
AI AI agents artificial intelligence autonomous sales platform lead generation lookalike accounts prospect research Revenue operations sales automation Sales Enablement sales outreach Zig.ai
Zig.ai Chatbot Marketing ai agents for Lead Generation. Implement chatbots to engage visitors and generate leads through conversations. Chatbot gathering user info and qualifying leads vector illustration

Zig.ai Launches Feature That Replaces Lead Gen, Outreach and Research Tools

Key Takeaways Zig.ai added AI agents to its autonomous sales platform to handle lead generation, prospect research, qualification…

News Brief June 4
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Insider One Acquires Bluecore Mergers corporate and acquisitions. Two company acquisition businessman handshake work together collaboration

Insider One Acquires Bluecore

Key Takeaways Insider One acquired Bluecore to strengthen its data infrastructure and expand autonomous customer engagement for enterprise…

News Brief June 4
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AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
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B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
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SalesboxAI GTM Tool Adobe

SalesboxAI Launches Unified Agentic Signal-Driven GTM Platform

Key Takeaways: SalesboxAI launched a unified, AI-native GTM platform that uses copilots and specialized agents to coordinate marketing,…

News Brief May 20
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DGR Madison Logic Keith Turco AI, SaaS Expectations, and the Future of Performance Marketing

Madison Logic CEO Keith Turco on AI, SaaS Expectations, and the Future of Performance Marketing

Key Takeaways Madison Logic CEO Keith Turco said AI can speed execution, but its value depends on the…

Feature May 18
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Gong Transparency in AI A Group of Professionals Collaborating on AI Ethics, Safety, Justice, and Transparency with Charts and Data Analysis on Laptops and Notebooks. Amity

New Gong Research Reveals Transparency Key to Competitive AI Advantage

Key Takeaways: Transparency in AI outputs is critical, with 58% of companies stalling AI projects due to trust…

News Brief May 12
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Hightouch Raises $150 million with Backing from Goldman Sachs, Bain Funding Concept

Hightouch Raises $150M with Backing from Goldman Sachs, Bain

Key Takeaways: Hightouch has secured $150 million in Series D funding, led by Goldman Sachs and Bain Capital…

News Brief May 6
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Adthena Paid and Organic Search Results concept. SEO optimization for Serp search engine results pages vector illustration

Adthena Launches Industry-First Tool for ChatGPT Ads Campaigns

Key Takeaways: Adthena’s ChatGPT AdBridge simplifies migration by creating artificial intelligence (AI)-enriched keyword lists and negative keywords. The…

News Brief May 4
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G2’s The Answer Economy: How AI Search Is Rewiring B2B Software Buying Chatbot conversation Ai Artificial Intelligence technology online. Chat boss AI analysis Find information and answer questions about the real estate sales program. robot application, OpenAI generate.

Half of B2B Software Buyers Now Start Their Research with AI Chatbots: G2

Key Takeaways: G2 found 51% of B2B software buyers now start their research with AI chatbots, reshaping vendor…

News Brief May 4
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DGR AI Data Jason Gladu, COO of Convertr

Your AI Stack Has a Data Problem. And It’s Bigger Than One Bad Lead.

Companies spent $1.5 trillion on artificial intelligence (AI) in 2025. That number comes from Gartner and it’s staggering.…

Demanding Views May 1
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Conductor Introduces AgentStack AEO Answer Engine Optimization Hologram Interface With AI Icons on Digital Tablet

Conductor Introduces AgentStack to Scale AI Search Visibility

Key Takeaways: Conductor’s AgentStack enables brands to scale AI-driven search visibility with turnkey agents and custom workflows. The…

News Brief April 30
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