6sense Repositions as Partner for Agentic GTM
Key Takeaways 6sense rebranded as the partner for Agentic GTM, betting that shared, explainable buyer context will decide…
Uncategorized November 10
Latest In: Predictive Marketing
Cordial Launches Headless CDP for B2B Marketers
Key Takeaways Cordial’s new headless CDP gives marketers access to real-time customer data within the AI assistants and…
News Brief November 9
A Single Algorithm Approach to Retargeting Doesn’t Work Anymore
Consumer behavior, particularly spending behavior, is becoming more difficult to predict. Not long ago, professional marketers used ‘personas’…
Demanding Views November 6
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Buyers Changed the Rules, and Most AI Pilots Haven’t Kept Up
Key Takeaways Most B2B AI pilots deliver isolated wins but leave pipeline flat because tools don’t share data…
Blog October 21
What Good Looks Like in B2B Sales Data in 2026
Most people in this industry don’t realize that every working day, roughly 13,600 B2B contacts change jobs. That’s…
Demanding Views October 16
HG Insights Launches Contextual Intelligence Platform
Key Takeaways HG Insights launched its Contextual Intelligence Platform, connecting technology, spend, intent, buying center and contact data…
News Brief October 13
Zoom Debuts Revenue OS for Sales Teams
Key Takeaways Zoom unveiled an AI-powered revenue OS that connects buyer intelligence, conversation intelligence, outreach and forecasting in…
News Brief October 12
Alexander Group Research Finds Only 41% of Marketers Can Prove AI ROI
Key Takeaways AI adoption among marketers is near-universal at 96%, yet only 41% can prove its ROI and…
News Brief October 6
Typeface Launches Next Generation of its Content Orchestration Engine
Key Takeaways Typeface advanced three products, Arc Graph, Arc Fabric and Arc Loop, into a single orchestration engine…
News Brief October 5
Uniphore Expands Into Marketing AI
Key Takeaways Uniphore’s Marketing AI builds a living digital twin of every customer, a fine-tuned small language model…
News Brief September 25
Marketing Has a Scaling Problem: More Spend isn’t Driving Better Returns
Retail media spend for CPG brands is continuing to rise, but returns aren’t keeping pace. Last year, Amazon’s…
Demanding Views September 22
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