Latest In: Predictive Marketing
autonomous marketing CDP Cordial cross-channel personalization identity resolution MarTech & Integration triggered revenue Wunderkind
Key Takeaways The integration turns anonymous traffic into revenue by pairing Wunderkind’s identity graph with Cordial’s orchestration, recognizing…
News Brief
August 17
agentic AI AI-Native Architecture Autonomous Agents customer data platform enterprise data First-party Data MarTech Pipeline Marketing
Key Takeaways Treasure AI rebuilt its platform to be fully AI-native in 12 months while holding onto 90%…
Feature
August 10
AI discoverability B2B data buyer signals DemandScience Ionic MarTech pipeline intelligence platform tax revenue teams
Key Takeaways DemandScience repositioned Ionic as an intelligence layer designed to help B2B teams identify winnable opportunities, prioritize…
News Brief
August 6
AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog
June 22
6sense account engagement AI-Recommended Leads B2B advertising demand generation GTM intelligence predictive intelligence Sales Enablement
Key Takeaways 6sense’s new AI-Recommended Leads feature closes the gap between account engagement and sales action by surfacing…
News Brief
July 27
AI artificial intelligence Data Quality demand generation location intelligence marketing operations mobility data privacy compliance QSR retail travel marketing
Speed is the part of the artificial intelligence (AI) story everyone leads with. Teams that used to wait…
Demanding Views
July 21
10 Min ABM ABM ABX account-based advertising account-based marketing AI advertising B2B marketing campaign automation Multiply personalization
Key Takeaways Multiply’s 10 Min ABM aims to remove the execution bottleneck in account-based advertising by automating personalized…
News Brief
July 14
AI agents Company Brain GTM Strategy IN Venture Revenue operations sales stack sales technology Series A Funding
Key Takeaways Alta closed a $25 million Series A led by IN Venture, less than a year after…
News Brief
July 13
agentic CDP AI AI agents artificial intelligence customer data platform CustomerLake data strategy Databricks identity resolution marketing operations personalization Predictive marketing
Key Takeaways Databricks introduced CustomerLake, an agentic CDP designed to unify customer data, AI models, agents, identity resolution…
News Brief
June 29
adtech AI bidding ARTF Chalice AI containerized AI curation Equativ interoperability media buying programmatic advertising
Key Takeaways: Chalice AI and Equativ are integrating containerized AI bidding models into Equativ’s platform, enabling real-time impression…
News Brief
June 17
AI AI search AI visibility artificial intelligence brand discovery Brandpoint Campaign Measurement content performance earned media MarCom paid media PR
Key Takeaways: Brandpoint is responding to AI-driven search behavior with a platform that measures how branded content appears…
News Brief
June 15
agentic AI competitive intelligence Databricks Ventures First-party Data Kindred Ventures marketing automation marketing intelligence mid-market marketing Pomo seed funding
Key Takeaways: Pomo turns fragmented market, competitor, demand, creative and channel signals into ranked daily recommendations, then automates…
News Brief
June 11