Latest In: Predictive Marketing

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DGR Gladys Kong AI Can Drive Better Results, but it Matters What it’s Built On

AI Can Drive Better Results, but it Matters What it’s Built On

Speed is the part of the artificial intelligence (AI) story everyone leads with. Teams that used to wait…

Demanding Views July 21
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Multiply Bring Self Learning Advertising to ABM Adobe

Multiply Brings Self Learning Advertising to ABM

Key Takeaways Multiply’s 10 Min ABM aims to remove the execution bottleneck in account-based advertising by automating personalized…

News Brief July 14
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Alta Raises $25M GTM Architecture

Alta Raises $25M to Redefine the GTM Architecture for Revenue Teams

Key Takeaways Alta closed a $25 million Series A led by IN Venture, less than a year after…

News Brief July 13
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2026 Demand Gen Benchmark Survey

Take the 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next

Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…

Blog July 15
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Chalice AI, Equativ partnership AI Powered Automation Platform, Business Workflow Optimization and Digital Process Management

Chalice AI, Equativ Advance Containerized AI Curation and Activation Across the Open Internet

Key Takeaways: Chalice AI and Equativ are integrating containerized AI bidding models into Equativ’s platform, enabling real-time impression…

News Brief June 17
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Brandpoint a New AI Visibility and Campaign Measurement Platform

Key Takeaways: Brandpoint is responding to AI-driven search behavior with a platform that measures how branded content appears…

News Brief June 15
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New Agentic Marketing Intelligence Platform Launched by Ex-Google, Databricks Engineers

Key Takeaways: Pomo turns fragmented market, competitor, demand, creative and channel signals into ranked daily recommendations, then automates…

News Brief June 11
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DGR AI MarTech Readiness Steve Chitwood

Your Martech Stack Isn’t the Problem – Your Architecture Is

Most martech stacks aren’t the real problem. The architecture underneath them is. CMOs and CIOs have spent the…

Demanding Views June 5
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Zig.ai Chatbot Marketing ai agents for Lead Generation. Implement chatbots to engage visitors and generate leads through conversations. Chatbot gathering user info and qualifying leads vector illustration

Zig.ai Launches Feature That Replaces Lead Gen, Outreach and Research Tools

Key Takeaways Zig.ai added AI agents to its autonomous sales platform to handle lead generation, prospect research, qualification…

News Brief June 4
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Insider One Acquires Bluecore Mergers corporate and acquisitions. Two company acquisition businessman handshake work together collaboration

Insider One Acquires Bluecore

Key Takeaways Insider One acquired Bluecore to strengthen its data infrastructure and expand autonomous customer engagement for enterprise…

News Brief June 4
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2026 Account Based Marketing (ABM) Benchmark Survey Findings

2026 ABM Benchmark Survey: AI’s Biggest Impact Is Personalization At Scale

Key Takeaways AI is influencing ABM across the lifecycle, with the strongest impact in personalization, account selection, and…

Blog June 3
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SalesboxAI GTM Tool Adobe

SalesboxAI Launches Unified Agentic Signal-Driven GTM Platform

Key Takeaways: SalesboxAI launched a unified, AI-native GTM platform that uses copilots and specialized agents to coordinate marketing,…

News Brief May 20
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