Latest In: Predictive Marketing
adtech AI bidding ARTF Chalice AI containerized AI curation Equativ interoperability media buying programmatic advertising
Key Takeaways: Chalice AI and Equativ are integrating containerized AI bidding models into Equativ’s platform, enabling real-time impression…
News Brief
June 17
AI AI search AI visibility artificial intelligence brand discovery Brandpoint Campaign Measurement content performance earned media MarCom paid media PR
Key Takeaways: Brandpoint is responding to AI-driven search behavior with a platform that measures how branded content appears…
News Brief
June 15
agentic AI competitive intelligence Databricks Ventures First-party Data Kindred Ventures marketing automation marketing intelligence mid-market marketing Pomo seed funding
Key Takeaways: Pomo turns fragmented market, competitor, demand, creative and channel signals into ranked daily recommendations, then automates…
News Brief
June 11
AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog
May 11
AI AI agents artificial intelligence autonomous sales platform lead generation lookalike accounts prospect research Revenue operations sales automation Sales Enablement sales outreach Zig.ai
Key Takeaways Zig.ai added AI agents to its autonomous sales platform to handle lead generation, prospect research, qualification…
News Brief
June 4
agentic AI autonomous marketing Bluecore CDP customer engagement enterprise retail identity resolution Insider One personalization retail marketing
Key Takeaways Insider One acquired Bluecore to strengthen its data infrastructure and expand autonomous customer engagement for enterprise…
News Brief
June 4
ABM benchmark survey ABM strategy account selection account-based marketing AI AI in ABM artificial intelligence B2B marketing campaign optimization Content personalization marketing AI marketing operations MarTech & Integration ROI Measurement
Key Takeaways AI is influencing ABM across the lifecycle, with the strongest impact in personalization, account selection, and…
Blog
June 3
agentic AI AI artificial intelligence buying intent GTM platform pipeline generation Revenue operations sales automation SalesboxAI signal-driven marketing
Key Takeaways: SalesboxAI launched a unified, AI-native GTM platform that uses copilots and specialized agents to coordinate marketing,…
News Brief
May 20
AI AI marketing artificial intelligence B2B marketing Data Quality go to market strategy identity resolution Keith Turco Madison Logic managed services performance marketing SaaS
Key Takeaways Madison Logic CEO Keith Turco said AI can speed execution, but its value depends on the…
Feature
May 18
AI AI adoption AI trust artificial intelligence Gong research revenue growth transparency
Key Takeaways: Transparency in AI outputs is critical, with 58% of companies stalling AI projects due to trust…
News Brief
May 12
agentic marketing AI AI marketing artificial intelligence Bain Capital Ventures Goldman Sachs Hightouch Series D funding
Key Takeaways: Hightouch has secured $150 million in Series D funding, led by Goldman Sachs and Bain Capital…
News Brief
May 6
Adthena AI AI advertising artificial intelligence campaign optimization ChatGPT Ads keyword migration paid search
Key Takeaways: Adthena’s ChatGPT AdBridge simplifies migration by creating artificial intelligence (AI)-enriched keyword lists and negative keywords. The…
News Brief
May 4