DemandGen Report Editor Andrew Gaffney caught up with Koen De Witte, Chief Weaving Officer of LeadFabric, at the SiriusDecision Summit May 4-6, 2011 in San Francisco, to discuss the difference between U. S. and European demand generation trends. De Witte noted that the U.S. is focused on direct sales landscape while Europe leans toward channels, creating complexity.
