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Home > Industry Resources > White Papers > Reverse Engineering the Funnel: 3 Steps To Improve Pipeline Performance
Reverse Engineering the Funnel: 3 Steps To Improve Pipeline Performance

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High growth BtoB organizations are gaining a competitive edge by calculating exactly how their marketing investments will correlate to opportunities for the sales team and ultimately new revenue for the company. This white paper describes a new method for using historical data to develop a predictive model. Download Now.

 

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Dreamforce 11:
Jeff Erramouspe, President, Manticore

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