Q&A with Tim Riesterer, Chief Strategy & Marketing Officer, Corporate Visions
Today's sales conversations hinge on "messaging moments of truth," according to Riesterer, in this exclusive DGR Q&A. While there's a great deal of content created by marketing for the salesforce, about 90% of that content goes unused. Riesterer highlights the growing need for content ownership, as well as tips for developing content to support the sales conversation. Additionally, he shares strategies for content format, delivery and tools helping support today's B2B buyers.