This June, DemandGen Report will once again honor leading organizations as part of its annual Sales & Marketing Integration Awards. Given the increased market pressure to develop strategies based on revenue performance and measurement, this special report will profile organizations that have achieved success in driving revenue by developing common goals and processes around lead generation and lead management.
In order to make it easier for nominees to be considered we have simplified the criteria for consideration, with plans to profile companies for accomplishments in:
Improved top of the funnel efforts in lead generation volume through prospect targeting, campaign measurement, etc.
Raised quantity of qualified leads through the agreed upon lead criteria and follow up process
Utilized lead scoring and prioritization to increase sales efficiency and close rates
Increased conversion rates of responses to qualified leads and closed deals
Demonstrated ability to respond more quickly to opportunities through sales alerts, triggers
Utilized marketing intelligence to provide more targeted leads and tools to sales force
Improved conversion rates deeper in the funnel by providing targeted and relevant content
