HubSpotannounced yesterday the addition of a revised email marketing system and contact database to its core product lineup.
Focused on providing marketers with tools to maximize their prospect and customer data, HubSpot’s new contacts database is designed to centralize information and integrate with CRM and existing systems. Coupled with HubSpot’s marketing software, the solution enables marketers to track contacts’ online browsing history, email history, form submissions and social media information, captured in the same profile.
The new tool offers segmenting and targeting functionality, designed to enable marketers tocreate static and dynamic lists; these automatically update, based on any contact field, previous list membership and form submissions. Marketers also can customize email body, subject line and sender with any custom field from their marketing databases. They also can use fields from lead or contact records via Salesforce.com.
The company’s new email system features analytics to track overall opens and clicks, as well as the actions of each individual contact. Users also can
access customizable best-practice templates for email creation.
“As a marketer, your contact database is everything,” noted Andy Pitre, HubSpot Product Evangelist, on the company’s blog. “Your email subscribers, your leads, your customers, this is the community you market to. For too many marketers this information is stored in separate databases. This means, in order to get anything done, you need to export, import, manipulate in Excel, and loose sleep because you know that you're probably loosing leads, or worse, sending someone the wrong message."
HubSpot’s new email tool is aimed at helping marketers enhance their email marketing strategies by providing functionality for building and growing email lists; segmenting to distinguish customer stages and types; and accurately measuring the marketing process.