B2B data services firm NetProspex announced the availability of Workbench, an online platform for marketing data management. Workbench puts tools directly into the hands of B2B marketers to help them improve the data used in their marketing and sales outreach, according to company officials.
“What we learned in doing our B2B Marketing Data Benchmark Report is that this issue of managing data is huge and there are not a lot of tools available to help marketers ensure data integrity,” Maribeth Ross, NetProspex’s VP of Marketing, told Demand Gen Report. “Data integrity falls by the wayside and becomes secondary to getting the actual work done.”
{loadposition C2C13IAA}The first set of features available within Workbench revolve around an online version of the company’s Data HealthScan, which was used to examine B2B marketing records for the company’s recently released benchmark report.
This free assessment of a B2B data file covers categories such as email deliverability, phone connectability, completeness, duplication, target profile breakdown, and technologies used at accounts. Users can upload a contact file in .CSV format and learn the current state of their sales or marketing database in just hours.
Featuring a suite of services based in the cloud, Workbench allows marketers to:
- Upload a B2B database file to conduct a Data HealthScan, an online tool for assessing database health;
- Assess hundreds of thousands of contacts from their sales and marketing database directly within this cloud-based tool;
- View the results of a Data HealthScan online or as a PDF to share results and build consensus around next steps; and
- Organize and store files and assessments within Workbench, protected with SSL128-bit encryption.
Forthcoming releases of Workbench, slated for later this year, will include additional data tools and services.
