The vast majority (85%) of B2B organizations indicate that their customer and prospect data is frequently incorrect, out of date and/or obsolete, according to Demand Gen Report research. For OEMs and manufacturers with channel networks, however, the problem is amplified – poor data quality impacts their own businesses, yet it also complicates their channel partners' lead generation and sales efforts.
In this week's Solution Spotlight, available as a free downloadable PDF, we'll show how solutions from ReadyContacts can solve these problems and improve B2B channel results. ReadyContacts allows organizations to:
Identify ideal target accounts for channel partners, based on their geographic expertise;
Develop role-based, decision-maker contacts for each target account; and
Complete and update contact information for all contacts, including their email addresses.
The Demand Gen Report Solution Spotlight features new products, tools or services relevant to the B2B sales and marketing automation industries. If you would like us to consider featuring your product or service on the Demand Gen Report web site and in the weekly email newsletter, please submit your solution here: Solution Spotlight Submission Form.
