by James Hickey | Nov 3, 2025 | News Brief
As more B2B buyers adopt generative artificial intelligence (GenAI) and conversational search tools to gather faster insights, marketing, sales, and product leaders are facing intense pressure to integrate AI tools into their go-to-market applications to keep up. But...
by James Hickey | Oct 30, 2025 | News Brief
Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its value is widely accepted, a recent Forrester report commissioned by Influ2, reveals a significant gap between strategy and successful...
by James Hickey | Oct 30, 2025 | Case Studies
A key component to any restaurant is making sure their customers have an experience that keeps them coming back. Even if the food exceeds expectations, issues with reservations or being seated on time will have an impact on return visits. The Melting Pot, the premier...
by James Hickey | Oct 29, 2025 | News Brief
Wunderkind today launched a new products enabling brands to activate high-intent, first-party segments directly in Meta Ads Manager. Legacy methods like manual uploads, pixel-based segments, and static lookalikes are falling short in today’s high-CAC environment. To...
by James Hickey | Oct 29, 2025 | Blog
As the 12th Annual Strategy & Planning Series (SPS) enters our last day, today’s webinars is focused on helping marketers who are planning for 2026 that are faced with creating a new hybrid workplace not based on location, but on the impact of artificial...
