by James Hickey | Sep 16, 2025 | News Brief
CallMiner’s annual CX Landscape Report finds that organizations still finding their footing when it comes to artificial intelligence (AI) readiness even as adoption is becoming more mainstream as many find themselves caught between AI’s strategic promise and the...
by James Hickey | Sep 15, 2025 | News Brief
Influ2 is rolling out two new products to expand the company’s contact-level buyer intent functionality and transform the way go-to-market (GTM) teams receive, contextualize, and take action on buyer signals. Available now, Signals Center unifies Influ2 contact-level...
by James Hickey | Sep 15, 2025 | News Brief
A recently released report finds that even as artificial intelligence (AI) adoption is accelerating, there are widespread breakdowns in execution, effectiveness, and alignment — especially among “AI Leapers.” The Go-To-Market Performance Gap Report from Highspot, a...
by James Hickey | Sep 11, 2025 | News Brief
Madison Logic is expanding its strategic partnership with Adobe, integrating seamlessly with Adobe Experience Platform to power owned channel touchpoints that turn buyer interest into action. Through this integration, Madison Logic’s intent data is now directly...
by James Hickey | Sep 10, 2025 | Feature
Artificial intelligence (AI) is no longer just a buzzword— it’s a game-changer for B2B marketers looking to scale smarter and grow faster. There’s been so much hype around AI’s potential use for account-based marketing that deciding between what’s worthy of investment...
