by Klaudia Tirico | Nov 7, 2017 | Solution Spotlight
Designed to drive engagement and conversions, the triggered email capabilities of Evergage’s real-time personalization platform enable B2B marketers to automatically trigger perfectly timed, relevant, one-off emails based on an individual’s in-the-moment...
by Klaudia Tirico | Nov 7, 2017 | Industry News
Seismic, a sales enablement solution provider, has announced a series of product updates and integrations for existing programs with Microsoft services. The company has also integrated Microsoft AI across its entire platform, which will bring a predictive content...
by Klaudia Tirico | Nov 1, 2017 | Blog
Many of you remember cassettes, compact discs and maybe even 8-tracks when you think back to the different music formats you’ve listened to over the years. Well, just as music formats have changed with the times, so have content formats. In one of this...
by Klaudia Tirico | Nov 1, 2017 | Industry News
Marketo announced the hiring of Sarah Kennedy as its CMO. In her new role, she will sit on the executive board and report directly to Steve Lucas, the company’s CEO. The news comes roughly four months after the company’s former CMO, Chandar Pattabhiram,...
by Klaudia Tirico | Oct 31, 2017 | Demanding Views
Just like the majority of B2B marketers today, you’re probably very aware of account-based marketing (ABM). In addition, since the strategy is so popular among marketers today, you know it can deliver a strong competitive edge. ABM succeeds when you build your...
