Subscribe

Vidyard Releases New App For HootSuite

vidyard logoVideo marketing platform Vidyard has launched a new app for HootSuite within the company’s App Directory. The Vidyard app was created to help address the need for video marketing enablement in social media, according to company representatives.

On the heels of Vidyard’s recent integrations with Eloqua and Marketo, this new HootSuite integration will be another step in helping marketers turn video content into measurable ROI. Using theVidyard app for HootSuite, social marketers can access their entire video library and add video clips to any social post directly within the HootSuite dashboard. Customizable calls to action also can be added to videos to generate leads, run contests, and link to other related assets.

Detailed Analytics Make Video A Rising Content Star

shutterstock 99799703If a picture is worth a thousand words, then a video is worth an inbox full of email, E-books and white papers. B2B marketers have been increasingly adding video to their content playbook as vendors roll out tools that enable them to gather more precise information about not only who downloaded their video, but how long they viewed it, what sections they played back and other unique metrics that marketers can’t track with other types of content.

As executives become more engaged with video, it is becoming a more powerful way for B2B marketers to communicate. The Echo Effect Study 2012 by IDG found that 58% of B2B tech buyers watched videos to find information on products they wish to buy, and 54% watched videos for product reviews. After watching a video, 66% researched a product; 46% visited a vendor web site or contacted a vendor for more information; 42% purchased a product; and 25% added the vendor to the short list for consideration.

C2C Power Panels To Focus On Specific Stages Of The Buying Cycle

C2C twitter logoAddressing the unique needs of B2B marketers, this year’s Content2Conversion (C2C) Conference will offer three Power Panels, each targeted toplanning content campaigns at specific stages of the buying cycle.

The “Keynote” Power Panel is a rare opportunity to hear from key figures in the field as they tackle questions every B2B marketer should be focused on answering. Ardath Albee, Joe Pulizzi and Ann Handley will deliver a comprehensive look at planning content strategy; deploying content in the right formats; and amplifying content across all channels.

Vidyard Launches Integration With HubSpot For Video Marketing Analytics

vidyard logo white smallVidyard, a video marketing platform for business, has expanded its reach into the marketing automation arena with the launch of its integration with HubSpot to provide video marketing analytics. The company began integrating with Eloqua late last year.

The Vidyard platform offers HubSpot customers two applications – Video Mapping and Heat Mapping – that enable marketers to access individual viewing data directly within their HubSpot contact records.

Subscribe to this RSS feed