Proof, a NY-based marketing attribution startup, announced the launch of its first software platform, which it said will enable companies to analyze and understand the business impact of marketing initiatives.
Salesforce announced it has expanded its global strategic alliance with Amazon Web Service (AWS). The two companies will deliver new service integrations in mid-2017 that they said are designed to streamline how customers capture, analyze and act on their data.
Marketing attribution software Visual IQ acquired Refined Labs, a German attribution and customer journey analytics provider, to strengthen its global attribution offering.
Content curation software provider Curata announced it has developed a content marketing platform designed to enable marketers to plan, manage and measure content’s impact throughout the marketing and sales funnel.
Salesforce has agreed to acquire Krux, a San Francisco-based data management platform. A regulatory filing from Salesforce shows that the deal is valued at approximately $700 million, which the company plans to pay in cash and stock.
The latest version of Five9’s Virtual Contact Center (VCC) modernizes the contact center so businesses can deliver a personalized and proactive omnichannel experience, meeting the demands of today’s digital buyer.
This version of the Five9 VCC addresses buyer’s expectations to engage with a service or support center through various channels — such as voice, web, chat, email, video and social media — by providing marketers with key insights into the journey of each buyer. The product also allows for engagement between channels.
Additional features include:
Any company in any vertical with a contact center will benefit from using the Five9 VCC.
Five9 offers a highly integrated contact center ecosystem for the cloud. Its web-based architecture with an open REST API layer enables both out-of-box and custom integrations. Additionally, it provides an integration to Skype for Business, extending the reach of agents to knowledge worker experts.
Five9 also has strategic partnerships with deep integration and aligned roadmaps with Salesforce, Oracle Service Cloud, Microsoft Dynamics, Zendesk, NetSuite and Velocify.
Pricing starts at $100 per concurrent seat, per month.
Five9’s VCC allows contact centers to modernize the way they engage with today’s more demanding buyers. The new release provides strong analytics and a visualization of the customer journey that enables contact center agents to provide proactive and personalized service to earn strong brand loyalty.
Neustar, a cloud-based provider of real-time information services, has partnered with Facebook to help marketers understand and improve ROI for their digital campaigns across Facebook, Instagram and Audience Network through advanced attribution analytics.
Lewis, a marketing, public relations and digital services agency, launched Observa, an analytics solution that the company says will help marketers analyze and optimize marketing campaigns for their paid, earned, social and owned channels.
Multimedia marketing platform ON24 has launched ON24 Intelligence, a webinar analytics package designed to help marketers pass leads to sales and prove the ROI of their webinar efforts.
