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Silverpop’s Amplify 2014: IBM Acquisition Offers International Expansion Opportunities

Silverpop Amplify 2014Although Silverpop was acquired by IBM in April, Kevin Bishop, VP and General Manager of Enterprise Marketing Management at IBM, said he does not expect any significant shifts in Silverpop’s overall business strategy. He made the remarks during Amplify 2014, Silverpop’s customer event.

He stressed that under the IBM umbrella, Silverpop will have the ability to extend its reach to customers in more than 170 countries.

IBM To Invest $100M To Grow Its Marketing Consulting Business

IBM logoIBM announced its plans to invest $100 million to globally expand its marketing consulting services. As part of the investment, the company plans to 10 new IBM Interactive Experience labs, which are designed to provide clients with the opportunity to work with experts in mobile and digital marketing.

In a separate effort to bolster its marketing offerings, the vendor is said to be in talks to acquire marketing automation vendor Silverpop.

B2B Content2Conversion Conference Adds Speakers From IBM, Cigna, Avaya And Adobe

C2CtwitterlogoSpeakers from Adobe, IBM, Cigna and Avaya have been added to the agenda at this month’s B2B Content2Conversion Conference, taking place April 22-23 in New York at The TimesCenter.

“It’s an honor to us that key marketing leaders from companies large and small are recognizing the B2B Content2Conversion Conference as a must-attend event,” said Andrew Gaffney, Editor-In-Chief at Demand Gen Report, which is hosting the event. “These new speakers add an extra level of excellence as we strive to create an event that provides great networking opportunities, top-notch speakers and business-changing marketing tactics.”

Marketing And Data Convergence Moves Toward Manageability

shutterstock 73061347 smaller “Over the next ten years, IBM will sell more to the CMO than to the CTO.”

That’s a direct quote from Ginni Rommety, CEO of IBM, and there might be no better illustration of the change that is sweeping the art and science of marketing. The company that has built more than 100 years of technology sales is leading the shift toward marketing technology and automation.

IBM Seeing Internal Payoffs From Marketing Automation With Unica Integration

In a buyer-drive marketplace, even the biggest brands are increasingly turning to technology to understand the critical importance of forecasting customer needs and demands more effectively.

According to the IBM 2010 Global CEO Study, 95% of top performing organizations identified getting closer to customers as their most important strategic initiative over the next five years. This is especially true for IBM, as the company’s approach to value creation required an extraordinarily deep knowledge of customer business processes that can only built upon intimate, trusted relationships.

IBM Seeing Internal Payoffs From Marketing Automation With Unica Integration

In a buyer-drive marketplace, even the biggest brands are increasingly turning to technology to understand the critical importance of forecasting customer needs and demands more effectively.

According to the IBM 2010 Global CEO Study, 95% of top performing organizations identified getting closer to customers as their most important strategic initiative over the next five years. This is especially true for IBM, as the company’s approach to value creation required an extraordinarily deep knowledge of customer business processes that can only built upon intimate, trusted relationships.

IBM Seeing Internal Payoffs From Marketing Automation With Unica Integration

In a buyer-drive marketplace, even the biggest brands are increasingly turning to technology to understand the critical importance of forecasting customer needs and demands more effectively.

According to the IBM 2010 Global CEO Study, 95% of top performing organizations identified getting closer to customers as their most important strategic initiative over the next five years. This is especially true for IBM, as the company’s approach to value creation required an extraordinarily deep knowledge of customer business processes that can only built upon intimate, trusted relationships.

IBM’s Unica Acquisition Heats Up: M&A Talk In Automation Space

Last week’s announcement that IBM would acquire Unica Corp. for approximately $480 million fanned the flames that other acquisitions could be on the horizon in the automation space.

The acquisition, which is subject to Unica shareholder approval, applicable regulatory clearances and other customary closing conditions, is expected to close in the fourth quarter of 2010.

The IBM announcement emphasized the growing role automation is playing in today’s business world, stating: “Marketing professionals are increasingly investing in technology to automate and manage marketing planning and execution to help them better analyze customer preferences and trends and in turn, predict buying needs and drive relevant campaigns.”

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