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Adobe Launches Experience Cloud, Unveils Updates To AI Framework

Adobe announced the launch of its new Experience Cloud, which will integrate with the company's Creative and Document Cloud offerings to better the customer experience. The company also unveiled updates throughout its cloud offerings, including enhancements to its AI technology via a new partnership with Microsoft, as well as new partner integrations.

Adobe Launches Tool That Measures Content On Social Media

1adobeAdobe announced it has launched a tool that enables marketers to track and measure social content in real time, according to a report in Adweek. Clients of the company’s social management platform, Adobe Social, will now be able to use the data capabilities of the company’s Analytics suite to see how their content performs on social channels, the company said.

Adobe And Microsoft Partner On Cloud, CRM Solutions

AdobeAdobe Systems and Microsoft have entered a partnership to deliver Adobe’s cloud services — including Marketing Cloud, Creative Cloud and Document Cloud — on Microsoft’s global cloud and data platform, Azure.

Microsoft has also made Adobe a “preferred marketing service” for its Dynamics 365 Enterprise CRM platform, and Adobe will also now have access to the artificial intelligence (AI) and advanced analytics capabilities of Microsoft’s Cortana Intelligence Suite and SQL Server.

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