Demand Gen Report

2X AEO Discovery Human person and a modern robot using magnifying glasses to investigate a search bar in a collaborative digital hunt.

2X Survey Finds 96% of B2B Companies Are Invisible in AI Discovery

Key Takeaways: 96% of B2B companies are invisible in AI-driven buyer discovery, appearing only in late-stage queries. AI visibility requires structured data, authority signals, and proactive management of AI crawlers...

Digital.Marketing MarTech Integration concept of Artificial intelligence productivity. Business people working with laptop computers ,symbolizing AI chip interface using automation to assist work and improve business efficiency

Focus on MarTech Integration, Not New Tools

News Brief

Calling All ABM Experts: Share Your Insights in the Demand Gen Report Annual Survey

Blog

The 4 Actions CMOs & CROs Must Take to Catch Up to the AI-Augmented Buyer

Demanding Views

CaptivateIQ State of Incentive Compensation Management Report Businessman interacting with digital icons representing competitive salary and employee benefits on a futuristic interface in dark environment.

Companies Are Adjusting Incentive Compensation Faster Than Ever: CaptivateIQ

News Brief

Latest Posts

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4 Marketing Lessons From The Royal Family

Last week, Kate Middleton released a heartfelt video outlining her cancer diagnosis after weeks of speculation, and we are all hoping for a quick and speedy recovery. Prior to sharing…

Blog March 26

The Best Of Both Worlds: Combining B2C Simplicity With B2B Depth

B2B E-commerce is predicted to reach $3 trillion in the U.S. by 2027, up from $1.7 trillion in 2021. The rise in digital buying and selling illustrates the accelerated need…

Demanding Views March 26

Gong Introduces AI “Ask Anything” Solution

Gong, a revenue intelligence platform, released an AI-based query solution across calls and emails, “Ask Anything.” The new feature is designed to surface insights from multiple data sources to help…

Industry News March 26