Demand Gen Report

3 B2B Sales and Marketing Trends Reshaping Buyer Demand

Integration of AI across channels. Purpose-Built Enterprise LLMs. Demand for personalized content. A questionable first quarter start to 2025. Economic uncertainty for the months ahead. Are you feeling overwhelmed by...

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Latest Posts

Audyence Launches Real-Time Demand Platform To Refine Demand Generation

Audyence, a media buying platform, released its Real-Time Demand Platform (RTD), which the company claims is the first programmatic platform in B2B advertising that allows marketers to purchase based on…

Case Studies February 5

Sendoso & Alyce Team Up To Create ‘Largest’ Gifting Solution

Sendoso, a sending platform, and Alyce, a corporate gifting platform, entered an asset purchase agreement that will combine the personalization power, automation capabilities, smarts and global scale behind the two…

Industry News February 1

#B2BMX 2024 Preview: The Roadmap To Revenue Revealed

The road to hell might be paved by good intentions, but the road to excellent marketing is paved by attendance at the B2B Marketing Exchange (#B2BMX). This year's event, which…

Industry News January 23