Demand Gen Report

A group of diverse young professionals are laughing and smiling as they look at their phones during a conference or meeting. They are all wearing name badges and appear to be engaged in conversation.

Blackthorn Doubles-Down on Events with New Product Offerings, Executive Hires

Blackthorn has launched a suite of advanced event capabilities that empower planners to drive engagement and show impact from their system of record. Blackthorn, the leading Salesforce-native event management platform...

Minsk. Belarus. May 28, 2020. Street lighting. On the truck cab is the inscription Daf. Sun flare. Close up.

Latest Posts

#B2BMX24 Day 1 & 2 Recap: Crafting Immersive Content That Matches The Modern Buying Experience

I hate to say it, but if you're not in sunny Scottsdale right now… you're missing out big time! The weather couldn't be more beautiful, and the content couldn't be…

Industry News February 28

3 Ways To Rev Up 2024 Marketing With AI While Avoiding Data Privacy Pitfalls

Marketers are incredibly excited about generative AI, as the technology makes delivering immediate, personalized customer experiences at scale possible. Marketing's holy grail — hyper-personal, self-sustaining flywheels that leverage data to…

Demanding Views February 26

CallRail Labs Unveils AI-Powered Self-Reported Attribution

CallRail, an AI-powered lead intelligence platform, released AI-driven, self-reporting attribution capabilities as a part of its innovation program, CallRail Labs. The new solution seeks to enable practitioners to gain more visibility…

Industry News February 21