Demand Gen Report
Adapting to the AI-Mediated Buying Cycle: A New Mandate for B2B Marketers
For years, B2B marketers operated within a familiar constraint. Enterprise buying cycles stretched across weeks or months, with multiple stakeholders researching, comparing and validating options. That timeline created critical signals....
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Research Recap: Branded Email Signatures Increase Company Recognition, Trust
More than half (52%) of prospects and customers leverage email as their main channel of communication — and 59% of marketers are responding in kind, indicating that email marketing is…
Industry News April 8
Meet pharosIQ, The New Company Created From MRP & CONTENTgine’s Merger
Following their March 2024 merger, MRP, a global account intelligence provider, and CONTENTgine, a provider of B2B technology buyer insights and lead generation, revealed their joint company’s new name: pharosIQ. The…
Industry News April 8
Less Waste, More Revenue: How To Grow A Higher Quality Pipeline
If marketers and salespeople have one commonality, it’s that their pipeline invariably includes a high percentage of companies they aren’t a fit. This creates a negative impact on key business…
Demanding Views April 5
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