Demand Gen Report
DerivateX Study Finds B2B SaaS Companies Are Invisible to AI-Assisted Buyers
Key takeaways: 44% of B2B SaaS companies score below 50 in AI visibility, with significant gaps in mention frequency. Companies with perfect sentiment scores need better distribution to improve AI-assisted...
Latest Posts
ValueSelling Associates, Inc. Offers New Course For Marketing Pros
ValueSelling Associates, Inc., a global sales training company, offers the ValueSelling Framework, which the company says is a proven formula that simplifies the complexities of B2B sales. Since 1991, thousands…
Solution Spotlight January 10Samba TV Extends Samba AI To Holistically Measure ROI From Paid Media
Samba TV, a provider of TV technology for audience data and omniscreen measurement, unveiled a new capability for its artificial intelligence (AI) portfolio — Samba AI — that's designed to enable…
Industry News January 5AgencyAnalytics Unveils ‘Labs’ Functionality
AgencyAnalytics, a provider of automated client reporting solutions for marketing agencies, introduced its Labs functionality, which seeks to deliver new tools to customers.
Industry News December 13





















