Demand Gen Report

AI visibility B2B Buyers Illustration of ChatGPT, Gemini, DeepSeek, Copilot, meta AI, Claude, Grok, Kimi, Qwen, Notion, Jasper, Perplexity, You chat... on dark background

DerivateX Study Finds B2B SaaS Companies Are Invisible to AI-Assisted Buyers

Key takeaways: 44% of B2B SaaS companies score below 50 in AI visibility, with significant gaps in mention frequency. Companies with perfect sentiment scores need better distribution to improve AI-assisted...

Calling All ABM Experts: Share Your Insights in the Demand Gen Report Annual Survey

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Audyence Launches Real-Time Demand Platform To Refine Demand Generation

Audyence, a media buying platform, released its Real-Time Demand Platform (RTD), which the company claims is the first programmatic platform in B2B advertising that allows marketers to purchase based on…

Case Studies February 5

Sendoso & Alyce Team Up To Create ‘Largest’ Gifting Solution

Sendoso, a sending platform, and Alyce, a corporate gifting platform, entered an asset purchase agreement that will combine the personalization power, automation capabilities, smarts and global scale behind the two…

Industry News February 1

#B2BMX 2024 Preview: The Roadmap To Revenue Revealed

The road to hell might be paved by good intentions, but the road to excellent marketing is paved by attendance at the B2B Marketing Exchange (#B2BMX). This year's event, which…

Industry News January 23