Demand Gen Report

DGR Joel Horwitz B2B Demand Gen Marketers Keep Getting Wrong Pipeline Acquisition Costs

The Free, Organic Myth: What B2B Demand Generation Marketers Keep Getting Wrong About Pipeline Acquisition Costs

There is a belief embedded in B2B demand generation culture that organic traffic is essentially free. It shows up in marketing team budget presentations, revenue operations planning decks, and content...

Latest Posts

Typeface Launches Marketing Orchestration Engine

Typeface launched its new Marketing Orchestration Engine today, giving enterprises a new operating layer to coordinate people, artificial intelligence (AI) agents, and systems across the marketing lifecycle. Typeface’s Marketing Orchestration…

News Brief March 4

DemandScience Launches Winnable Account System

DemandScience has entered into a strategic partnership with HG Insights and GTM Fabric to help B2B companies define, prioritize, and activate winnable accounts more efficiently to drive predictable pipeline. As revenue…

News Brief February 27

Gong Artificial Intelligence and Machine Learning Tools Visualization Inside a Business Office. Professional Team of Managers Using Online Software for Commercial Daily Operations and Communication

Gong Launches Mission Andromeda, Extending Its Revenue AI OS

Gong has launched a new platform that delivers greater guidance and efficiency around how revenue teams turn customer conversations into repeatable actions across teams. Mission Andromeda introduces Gong Enable, an…

News Brief February 25