Demand Gen Report

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Influ2 Launches Contact-Level GTM Orchestration

Key Takeaways: Influ2 introduces contact-level orchestration, enabling personalized actions based on individual buyer signals. New capabilities include omni-channel orchestration and Salesforce attribution for precise buyer engagement. Influ2 launched on May...

Blue Bite’s Matthew Shay on Connecting Real-World Signals to Digital Engagement: A Demand Gen Report Q&A

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DGR Checkout Friction Amy Kobata Televerde

The Demand Engine: Why Checkout Friction Is Killing B2B Deals

Demanding Views

NetLine May Webinar The Moment After the Lead: How Follow-Up Makes or Breaks Your Demand Gen Campaigns.

Master Lead Follow-Up: Submit Your Webinar Questions for NetLine’s Josh Baez Now

Blog

Forrester ARC The GTM Singularity Is Here Wholesale Account Executives/Managers go the extra mile for their clients. They secure new accounts, nurture existing relationships, and work collaboratively with businesses to understand their needs and deliver solutions, ensuring long term partnerships and mutual benefit.

Forrester Report Calls for New GTM Approach by B2B Leaders

News Brief

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Advanced Podcast Studio Featuring Modern Seating and Professional Quality Microphones for Genuine Media Conversations

Madison Logic Strengthens ABM Portfolio with Global Connected TV, Audio Expansion

Madison Logic is expanding its ABM Connected TV (CTV) and ABM Audio Advertising channels globally, delivering a major evolution in how enterprise brands connect with buying committees worldwide. The expansion,…

News Brief December 9

B2BMX 2026: Innovation, Driving Growth and What’s Next for AI

With registration now open for B2BMX 2026, we want to provide you with the reason to attend the conference. B2BMX 2026, powered by Advertising Week, brings together a highly curated…

Blog December 9

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To Reach B2B Buyers, Bombora Audiences Now Available on Reddit

Bombora and Reddit have announced a strategic partnership to bring high performing B2B company level audience targeting to Reddit’s audience of business decision makers. The partnership comes as Reddit has…

News Brief December 8