Demand Gen Report

Measuring the True Value of Search in B2B Marketing

B2B marketers love search marketing and there’s a good reason. Search is a major part of most buying processes. It’s such a vital element of the buying process that it...

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Latest Posts

Artificial intelligence helps human to achieve a target, goal. Vector illustration.

The Intersection of AI & Human Expertise: Redefining the Role of B2B Demand Gen Marketers in a Data-Driven World

The world of B2B demand generation marketing is at a pivotal turning point. Artificial intelligence (AI) has evolved from a tool for automation and optimization to a driver of strategic…

Demanding Views April 4

4 Need-to-Know Trends for B2B CMOs in 2025

Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back at what worked, which parts of the playbook we’re throwing out, and…

Demanding Views March 28

6sense Introduces Intelligent Workflows to Streamline Marketing Ops, Boost Campaign Performance

Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that centralize omnichannel engagement and data management for marketing and sales teams. Intelligent Workflows empowers…

News Brief March 27