Demand Gen Report

Stop Buying Your Own Traffic: Protecting Search ROI in the AI Era

Marketers love search because it is rich with intent. But we have a dangerous habit of confusing activity with incrementality. Just because a paid click converted does not mean it...

CTR’s Correlation to Revenue Pipeline is Negligible for SaaS Companies: GrowthSpree

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Latest Posts

DemandScience Launches Winnable Account System

DemandScience has entered into a strategic partnership with HG Insights and GTM Fabric to help B2B companies define, prioritize, and activate winnable accounts more efficiently to drive predictable pipeline. As revenue…

News Brief February 27

Gong Artificial Intelligence and Machine Learning Tools Visualization Inside a Business Office. Professional Team of Managers Using Online Software for Commercial Daily Operations and Communication

Gong Launches Mission Andromeda, Extending Its Revenue AI OS

Gong has launched a new platform that delivers greater guidance and efficiency around how revenue teams turn customer conversations into repeatable actions across teams. Mission Andromeda introduces Gong Enable, an…

News Brief February 25

B2BMX 2026 AI Track Isometric AI Customer Support and Contact Center SaaS Illustration with Human Agents and Chatbot Automation for Business Communication and Help Desk Efficiency

B2BMX 2026 Tracks: AI in Action: Transforming B2B Marketing

Artificial Intelligence (AI) is no longer a futuristic concept— it’s a game-changer for B2B marketing. The AI track at B2BMX 2026 dives into how leading brands are leveraging AI to…

Blog February 23