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B2BMX INSIGHTS

DGR Jennifer Gressman Stop Letting the Programmatic Platform Decide Who Your Audience IsDemanding Views

Stop Letting the Programmatic Platform Decide Who Your Audience Is

Most marketers spend their time optimizing bids, budgets and creative. Far fewer stop to ask whether they’re targeting the right audience in the first place. That’s backwards. Programmatic is exceptionally...

Featured

Treasure AI Launches Personalization Studio

Treasure AI Launches Personalization Studio

News Brief
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Amex Meetings Forecast: 93% of Event Professionals Are Optimistic for 2027

News Brief
DGR Kevin Escoda Check the Date on Your Buying Group

Check the Date on Your Buying Group Stats

Demanding Views
How Marketbridge Grew Avalara Share of Voice In One Sprint

From Brand Awareness to Pipeline: How Marketbridge Grew Avalara Share of Voice In One Sprint

Case Studies

Latest Posts

5

AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning, execution, measurement and optimization across demand gen programs. The webinar positions connected…

Blog June 22
Pomo Agentic ai workflow tablet stylus interface dashboard agent agentic ai. Agentic AI workflow management innovation system assistant network process artificial intelligence automation

New Agentic Marketing Intelligence Platform Launched by Ex-Google, Databricks Engineers

Key Takeaways: Pomo turns fragmented market, competitor, demand, creative and channel signals into ranked daily recommendations, then automates execution within team-defined guardrails, so lean teams operate with the speed of…

News Brief June 11
Marketing Movers: New Hires at 2X, Revlo, Walker Sands Welcome to the team word with megaphone icon

Marketing Movers: New Hires at 2X, Revlo, Walker Sands

Key Takeaways 2X expanded its executive team with Emily Atkinson and Drew Murphy to strengthen client delivery, finance and operations amid rapid growth. Revlo and Walker Sands added leaders focused…

News Brief May 28
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