Demand Gen Report

B2B Buying Decisions Demand Consensus, Not Champions: Lessons From B2BMX 2026

Key takeaways Signal stacking reveals hidden intent. It’s time to redefine account coverage metrics to role-based participation and stage-fit tracking. You just finished an incredible demo. Your primary contact loved...

Xactly ServiceNow RevOps Business Integration Concept: Man Connecting Puzzle Pieces Representing Sales, Technology, and Operations for Strategic Growth

Xactly and ServiceNow Unveil AI Integration for RevOps to Boost Sales Productivity

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B2BMX 2026: Innovation, Driving Growth and What’s Next for AI

With registration now open for B2BMX 2026, we want to provide you with the reason to attend the conference. B2BMX 2026, powered by Advertising Week, brings together a highly curated…

Blog December 9

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To Reach B2B Buyers, Bombora Audiences Now Available on Reddit

Bombora and Reddit have announced a strategic partnership to bring high performing B2B company level audience targeting to Reddit’s audience of business decision makers. The partnership comes as Reddit has…

News Brief December 8

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ANA Report Finds B2B Investments Rising in 2026

The Association of National Advertisers‘ (ANA) The Confident B2B Marketer revealed that less than half B2B marketing leaders qualify as “Confident Marketers”— those extremely or very confident in their ability…

News Brief December 8