Demand Gen Report

What’s Next in Media Sales Compensation for 2026?

As we head into 2026, the media industry faces a unique set of challenges in sales compensation. Media organizations must navigate aligning pay for performance and balancing increasingly integrated portfolio...

Marketing Movers: Recent Hires at beehiiv, PolyAI, Xactly, Marketbridge and The Pipeline Group

News Brief

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Semrush’s Strategic Shift to Modern Affiliate Marketing

Case Studies

Is Your Brand Ready for Answer Engines? Conductor’s Patrick Reinhart on the Shift to AEO/GEO

Feature

Engagement Is the New Deliverability: Embracing Gmail’s Smarter Inbox

Demanding Views

Latest Posts

Surfe Launches Community Marketplace for B2B Seller Prospecting Lists

Market Signals, a community-driven marketplace of B2B sales prospecting lists that converts business signals into ready-to-work account lists, has been launched by Surfe. Unlike static databases, Market Signals is community-curated…

News Brief September 17

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CaptivateIQ Unifies Sales Planning, Incentive Compensation

CaptivateIQ has launched the next generation of its platform that combines incentive compensation management with sales planning capabilities into one, artificial intelligence (AI)-infused workspace. With the announcement, CaptivateIQ helps both…

News Brief August 29

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StackAdapt Unveils App Designed for First-Party Data

StackAdapt has rolled out the first Snowflake Native App. Available on the Snowflake Marketplace, the first demand-side platform to launch a Snowflake Cortex-powered Snowflake Native App within the Snowflake ecosystem, turning…

News Brief August 28