Demand Gen Report

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B2BMX 2026 Tracks: Crafting Stories That Captivate and Convert

In a crowded digital landscape, creativity and authenticity are your greatest assets. The Content, Creative & Storytelling track focuses on how brands are standing out through innovative ideas and compelling...

HubSpot Media Acquires Starter Story

News Brief

B2BMX GTM Strategy & Advanced ABM Track startup success execution competition goals concept. Sticky note with "Go to Market" on a desk with office supplies.

B2BMX 2026 Tracks: Rethinking Go-to-Market Strategies for Measurable Growth

Blog

Unlocking Programmatic Performance: The Demand Gen Report Interview with StackAdapt’s Yang Han

Feature

Put Your AI Stack to the Test: Offer Performance Based On Cost Per Sale

Demanding Views

Latest Posts

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Alloy Acquires Digital Marketing Agency Hot Sauce

Alloy earlier this year acquired Atlanta-based digital marketing agency Hot Sauce. This strategic move combines Hot Sauce’s martech capabilities with the breadth of Alloy’s solutions, strengthening the agency’s offering to…

News Brief November 26

Get Ready for 2026 with These Four SPS25 Webinars

If you missed our 12th Annual Strategy & Planning Series (SPS), we have now the four sessions on demand to help you plan for 2026 as marketers are faced with…

Blog November 20

Wunderkind Audiences for Meta to Turn First-Party Identity Into Paid Social Power

Wunderkind Introduces New Product for Meta Audiences

Wunderkind today launched a new products enabling brands to activate high-intent, first-party segments directly in Meta Ads Manager. Legacy methods like manual uploads, pixel-based segments, and static lookalikes are falling…

News Brief October 29