Demand Gen Report

5 Lesson from 2026 COSeries Startup marketing funnel infographic for business strategy

5 Key Insights from the 2026 Campaign Optimization Series (#COSeries)

Key Takeaways: Demand Gen Report’s 2026 Campaign Optimization Series focused on marketing strategy that build trust across external channels, as B2B buyers now conduct extensive independent research well before contacting...

Latest Posts

Sales funnel roadmap lead generation stages conversion goals and customer retention plans

Pam Didner’s Guide To Harnessing AI For B2B Lead Generation: #B2BMX Day 1 Recap

The 2024 B2B Marketing Exchange East kicked off on Oct. 1, and B2B Marketing Consultant, Author and Speaker Pam Didner hosted the first keynote of the week with her Campfire-style…

Blog October 2

imac mockup standing on a wooden desk against a diagonal ray of sun light

Demandbase Rearchitects Product & Brand Experience With New Sales Features

Demandbase, an account-based go-to-market (GTM) platform, launched a new sales experience within Demandbase One designed to help equip sellers with more precision, insights and speed. Additionally, the company reimagined its…

Industry News October 1

Building Bridges: How CMOs Can Elevate C-Suite Synergy

Looking beyond numbers, an organization’s C-suite is a strong indicator of how a business will perform. When the company’s leaders are cohesive, they set the workplace’s tone and determine what…

Demanding Views September 27