Demand Gen Report
DoubleVerify Delivers Global Media Quality Measurement for LinkedIn Audience Network
Key Takeaways: DoubleVerify has launched global post-bid media quality measurement for the LinkedIn Audience Network, covering IVT, viewability, brand suitability, and geography. The release gives advertisers more transparency and control...
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Doubling Down On ABM & Understanding Buyer Behaviors: #B2BMX East 2024 Day 2 Recap
Day two of the B2B Marketing Exchange East event was all about the nitty-gritty of account-based marketing (ABM), with experts and practitioners breaking down strategies to make ABM not just…
Feature October 3
The Seasonal Guide To Connecting With B2B Buyers
The two best times to engage B2B buyers are over the weekend and at the beginning of January, complementary research reports recently revealed.
Feature October 2
Pam Didner’s Guide To Harnessing AI For B2B Lead Generation: #B2BMX Day 1 Recap
The 2024 B2B Marketing Exchange East kicked off on Oct. 1, and B2B Marketing Consultant, Author and Speaker Pam Didner hosted the first keynote of the week with her Campfire-style…
Blog October 2
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