Demand Gen Report

OneShot.ai Launches GTM platform Execution OS

Companies over the last year and a half have developed “AI digital workers” to replace headcount to provide faster growth. But the reality is of underwhelming performance and flatlining pipelines....

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Latest Posts

7 Misconceptions About Email A/B Testing

Few email marketing initiatives are as important — or as misunderstood — as A/B testing. Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and…

Demanding Views August 12

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Former Eloqua Executives Launch Tiga.ai, An AI Platform For GTM Teams

Tiga.ai, a provider of artificial intelligence (AI) for B2B sales, launched a new AI platform for go-to-market (GTM) teams. Founded by former Eloqua and Triblio executives, Tiga.ai seeks to reinvent…

Industry News August 8

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InMarket Acquires ChannelMix To Enhance Data Analytics & Media Mix Modeling Capabilities

InMarket, a real-time marketing and measurement provider, acquired ChannelMix, a media mix modeling (MMM) and marketing revenue optimization platform, to help bolster InMarket’s data analytics and measurement capabilities. The company hopes…

Industry News August 7