Demand Gen Report

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AI Agents Revolutionize B2B Marketing in 2025: From Automation to Strategy

The growing impact of artificial intelligence (AI) was the story of 2025. The MarTech industry was no different as B2B marketers increasingly relied on and piloted different ways to incorporate...

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Integrate & Captello Partner To Help Elevate Event Lead Management

Integrate, a cross-channel demand management platform, and Captello, an event solutions provider, teamed up with the goal of transforming event lead management for marketers.

Industry News September 10

CallRail Integrates With Typeform To Help Improve Attribution Tracking

CallRail, an AI-powered lead and conversational intelligence platform, revealed a new integration with Typeform, a form-builder and conversational data collection platform, to help mutual customers unite form creation with attribution tracking.

Industry News September 6

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Reaching & Pre-Qualifying B2B Decision-Makers With An Interactive Video Strategy

Since 2019, total B2B ad spend within the U.S. has almost tripled, with 2024 spend projected at more than $20 million. This unprecedented growth, fueled largely by industry shifts toward…

Demanding Views September 6