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Navigating The B2B Boardroom: CFO Insights For CMO Impact

The board meeting is a unique quarterly ritual that can often frustrate CMOs — while 94% of CMOs attend board meetings, two-thirds participate in less than half the meetings. Despite…

Demanding Views August 20
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AnswerRocket & Kantar Join Forces To Accelerate Data Analysis With Gen AI 

AnswerRocket, a provider of generative AI-powered analytics, and Kantar, a marketing data and analytics company, formed a go-to-market (GTM) partnership designed to deliver tailored generative AI solutions to help businesses decrease…

Industry News August 13
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Outreach Introduces New Features Designed To Boost Customer Retention & Expansion

Outreach, a sales execution platform, released suite of new features designed to help sales and account management teams improve collaboration, gain full lifecycle visibility and better take timely, relevant actions…

Industry News August 13
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